Job Title
Category Manager TikTok
Job Description
Philips is seeking a proactive and consumer‑centric Account Manager to join our Tiktok Shop Germany team. You will be responsible for managing and nurturing relationships with our Tiktok Shop Agency Partner and Tiktok Shop HQ, while driving our commercial and engagement objectives forward on the platform. This role requires excellent communication skills, a deep understanding of e‑commerce, commercial strategy and the power of social media on the consumer decision journey.
Qualifications
* Minimum of 5 years work experience in National Account Management with a strong background in e‑commerce.
* Experience working within a global organization – ideally one that is brand‑led and consumer‑focused.
* Hands‑on experience managing P&L responsibilities.
* Skilled in creating impactful presentations and confident using PowerPoint.
* Solid track record of optimizing the customer decision journey and enhancing user experience.
* Strong stakeholder management capabilities, able to align and influence across diverse teams.
* Passion for new technologies and eagerness to grow and develop skills.
* Team player, great communicator, and comfortable working with different stakeholders.
Responsibilities
* Drive the sell‑out (GMV) performance on Tiktok Shop Germany, in line with objectives, and manage the sell‑in of our Tiktok shop Agency partner.
* Work closely with the Marketing Manager to deliver content engagement metrics.
* Responsible for all lower‑funnel activations on the platform, with a particular focus on Tiktok Shop Lives.
* Manage portfolio and pricing strategy for the platform, in line with WE guard‑rails.
* Co‑create with Marketing Manager a FY activation plan that aligns with the WE Incubator team objectives.
* Work closely with the Philips Tiktok Shop Agency Partner (TSP) to deliver the activation calendar and ensure all content deliverables are aligned with Philips brand guidelines.
* Manage A&P and promo spending for the channel – key user for SAP.
* Track performance across GMV, content engagement and outputs and optimise where needed.
* Develop strong relationships with the Tiktok Account Management Team to secure brand and commercial unlocks for Philips.
* Support the Marketing Manager with the planning and delivery of content handling, affiliate outreach and ads.
* Stay up to date with the latest trends on TikTok, and weave best practice into Philips content plan.
How we work together
We believe that we are better together than apart. For our office‑based teams, this means working in‑person at least 3 days per week.
About Philips
Philips is a health technology company. We built our entire company around the belief that every human matters, and we won’t stop until everybody everywhere has access to the quality healthcare that we all deserve.
Equal Employment Opportunity
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state and/or local laws. For US applicants only: Philips is an equal employment opportunity and affirmative action employer Disability/Veteran. Review the "EEO Is The Law and Supplement" poster. Review the Pay Transparency Nondiscrimination Statement. Philips is committed to a diverse workforce. For individuals requiring reasonable accommodation under the ADA, VLRA, and Section 503, applicants may contact 888‑367‑7223, option 5, for assistance.
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