As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
About the role
We are looking for a proactive Community Management Specialist to drive the growth and engagement of our UK user community through localized content, campaigns, and events. Working closely with cross-functional teams, you will help strengthen user relationships, enhance community experience, and support ongoing engagement and retention initiatives across the UK market.
Work location: Uxbridge, London
Main Tasks and responsibilities:
Community Growth & Engagement
* Develop and execute community growth strategies tailored to the UK market
* Drive user engagement through campaigns, discussions, and interactive content
* Identify and nurture key users (KOLs, active contributors, brand advocates)
Content Planning & Management
* Plan and publish high-quality, localized content (posts, topics, campaigns)
* Moderate user-generated content to ensure quality and compliance
* Identify trending topics and align content with user interests
Campaign & Event Execution
* Plan and execute online and offline campaigns (e.g., test drive events, meetups)
* Collaborate with marketing and after-sales teams to launch engagement initiatives
* Support offline activities such as vehicle showcases and community events
Data & Insights
* Monitor community performance metrics (engagement, retention, growth)
* Analyze user behavior and optimize content and operations strategies
* Provide regular reports and actionable insights
Skills, Qualifications, and Experience Required:
* Bachelor’s degree or above
* 3+ years experience in community operations, social media, or content marketing
* Strong understanding of digital platforms and user behavior (e.g., Instagram, TikTok, Facebook)
* Passion for automotive industry (EV knowledge is a plus)
* Excellent English communication and copywriting skills
* Strong sense of ownership and execution
* Strong understanding of the UK market, including local user behavior, culture, and digital trends
* Proven experience in localized community operations and user engagement strategies
We offer:
* Performance and experience based competitive remuneration
* 25 holidays + public holidays
* Scottish Widow workplace pension
* Private healthcare
* Commute allowance
* Salary sacrifice car scheme
* Department & company wide teambuilding events.
* An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy