Marketing, PR and Events Manager
Harvey Nichols, a luxury department store, is searching for a Marketing, PR and Events Manager to join its thriving Edinburgh store. The role works collaboratively with the general manager and Head Office Senior Marketing, PR and Events team for localised delivery of all events and central campaign messaging. You will be the key point of contact for all marketing, events and press activations within the store and responsible for local governance of all marketing, event and press activity, ensuring alignment with the Harvey Nichols brand image and guidelines.
Responsibilities
* Manage the local details within the group master calendar, keeping the store team informed of all promotions and activity.
* Localise group marketing campaigns and family of business initiatives in line with group direction.
* Generate creative ideas driven by the Group Marketing calendar, translating global activity to the local level and establishing priorities and delivery of projects.
* Overall management of the operational delivery of all agreed store press and marketing incentives, including campaign monitoring and reporting.
* Brief the central Creative team for the design and timely delivery of assets for all store‑specific activity.
* Keep abreast of all activity in the city and identify brand‑appropriate opportunities.
* Manage event approvals via the central approval process.
* Manage all end‑to‑end VIC, customer, Press and Brand events, including promotion, booking third‑party suppliers, creating run‑orders, briefing creative and teams, managing the event, and evaluating and reporting on all activity.
* Drive editorial coverage in key pre‑approved regional publications, media and influencer channels and act as point of contact for all regional press, influencers and brands.
* Write copy for press releases and articles for local publications, subject to group approval.
* Identify the marketing budget for the year and strategically prioritise for each quarter, managing the local budget inline with the group strategy.
* Full project manage agreed 360 pop‑up activations.
* Support reporting of media campaigns, sharing data, images and updates with the central media team.
* Liaise with the Store Marketing, Events and Press Executive to ensure store pages and regional content on the Harvey Nichols website are up to date.
* Prepare regular business update presentations and reporting.
Qualifications
* 5+ years of marketing and events experience, executing successful campaigns.
* Strong mathematical competency for sales/budget analysis and management.
* Strong copywriting skills and attention to detail.
* Excellent administrative and presentation skills.
* Represent the brand values internally and externally.
* Passionate about customers, innovation and the brand.
* Resilient, works well under pressure and can efficiently manage a busy workload.
* Analytical experience at reporting.
* Strong creative and design judgement.
* Excellent written and verbal communication skills.
Benefits
* Up to 40% off fashion.
* Up to 40% off hospitality.
* 30% off beauty and perfumery, wine and spirits.
* Clothing allowance.
* Charity days, season ticket/bike loan, learning and development opportunities.
* Employee Assistance Program - Retail Trust, recognition schemes.
* Opportunity to join Employee groups – Wellbeing, Diversity & Inclusion, Sustainability.
If this sounds like you, we want to hear from you! Apply through the button below to start your journey with us.
Seniority level
Associate
Employment type
Full‑time
Job function
Marketing, Public Relations, and Business Development
Industries
Retail, Retail Luxury Goods and Jewelry, and Retail Apparel and Fashion
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