Executive Assistant & Digital Marketing Specialist
Sports Apparel Retailer Fast-Growth Environment
Job Overview
We are looking to appoint a highly organised and IT savvy Executive Assistant with a passion for sports and retail, who also brings hands-on digital marketing skills. This unique role blends executive support for the owner a HNWI with marketing execution, perfect for a self-starter ready to grow an exciting new brand.
Key Responsibilities
Provide proactive executive support to the owner managing calendars, travel, communications, and confidential matters.
Coordinate and assist with daily operations, event/planning logistics, and vendor management.
Support digital marketing efforts: content creation, campaign tracking, and social media scheduling across platforms.
Draft email newsletters, social media updates, and blog content targeting sports/fashion audiences.
Assist with influencer collaborations, athlete partnerships, and customer engagement programs.
Conduct market research, gather competitive intelligence, and analyze digital metrics (Google Analytics, social insights).
Manage website and ecommerce updates (CMS), product launches, and promotions.
Monitor and report on KPIs, campaign results, and online reputation.
Prepare presentations and help organize pop-up events or sponsorship opportunities.
Actively contribute ideas to boost brand awareness, audience growth, and digital sales.
Qualifications
Bachelors degree in Marketing, Business, Communications, or related field.
2+ years experience in executive support and/or digital marketing (retail sector a plus).
Proficient in social media platforms, digital analytics, SEO/SEM, and email marketing tools.
Excellent writing skills, attention to detail, and creative thinking.
Expert multitasker with strong project management abilities.
Energetic team player who thrives in a fast-paced, start-up setting.
Passion for sports, fashion, and digital culture.
Preferred Skills
Experience running digital ad campaigns (Google Ads, Meta).
Event coordination and influencer outreach.
Strong organizational and communication skills.
Graphics or video editing capabilities (Canva, Adobe Suite) a plus.
This hybrid role is ideal for candidates eager to make a direct impact at the intersection of brand building, creative marketing, and executive-level support within a dynamic sports apparel startup.
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