Media Insights Executive
Aldershot / Hybrid
c. £30,000 + bonus + bens
Established and growing Media owner is expanding its team with an exciting opportunity for a Media Insights Executive. This is a great opportunity for someone who loves data and storytelling, has a passion for brands and advertising and wants to develop their career in the media insights space. You will be based in the marketing team and work in close partnership with the commercial team, developing insights to support their business development.
The primary focus of the Media Insights Executive role is to utilise consumer, network, and media data to craft compelling stories and sales pitches. Day-to-day, you will work with various data sources, including media and audience data, customer and market insights, and commissioned research.
Job requirements:
* Natural understanding of data analysis; the ability to examine raw data to discover patterns, draw conclusions and make informed decisions.
* The ability to turn data discoveries into relatable sales stories that can be conveyed by the media sales team as part of a pitch.
* Ability to take complicated topics and make them easy to understand.
* Both a strategic and creative approach to arriving at the desired conclusions, via data analysis.
* An inquisitive mind and an understanding of the questions that should be asked to arrive at a comprehensive project brief.
* Appetite to identify possible stories, current trends and thought leadership opportunities for the business.
* Proven time and project management skills.
* Experience (or desire) in collaborating with third-party agencies in the commissioning of campaign research.
* Confidence to interact face-to-face with clients at meetings and company events.
* A natural interest in the media landscape.
* Excellent Excel and PowerPoint skills.
* Solid writing skills – needed to distil otherwise complicated topics.