Job Description We are seeking a skilled Business Analyst to join our dynamic product team in Edinburgh, United Kingdom. As a key member of our organization, you will play a crucial role in bridging the gap between business needs and technology solutions, driving product innovation and improvement. Collaborate with stakeholders to gather, analyze, and document business requirements for product development initiatives Conduct in-depth data analysis to identify trends, patterns, and opportunities for product enhancement Create detailed functional specifications, user stories, and process flows to guide development efforts Facilitate workshops and meetings to elicit requirements and ensure alignment among cross-functional teams Develop and maintain product roadmaps, prioritizing features based on business value and user needs Perform market research and competitive analysis to inform product strategy Create and maintain documentation for business processes, system requirements, and product features Act as a liaison between the product team, development team, and other stakeholders to ensure effective communication and project success