This is a hands-on performance role for someone who enjoys getting into the details. You’ll be responsible for building and optimising campaign structures, running tests and experiments, analysing performance data, and making sure everything we do meets regulatory requirements. You’ll work with a high level of autonomy and play a key role in driving demand, improving marketing performance, and supporting the company’s growth. What will you be doing? Specialist Paid Social Strategy Develop, own and lead paid social media acquisition strategies across Meta, Reddit, TikTok and emerging platforms Responsible for paid media strategy and performance across UK and selected international markets Design, implement and govern bespoke paid social frameworks, including account architecture, testing methodologies, optimisation logic and performance governance Ensure all activity complies with platform policies and healthcare advertising regulations Technical Campaign Management Configure and maintain advanced paid social technical setups, including tracking frameworks, conversion events, audience segmentation and attribution logic Monitor, analyse and optimise performance using platform data, analytics tools and structured testing methodologies Manage and optimise paid media budgets to maximise return on investment, efficiency and learning outcomes Data Analysis & Insight Generation Analyse campaign and funnel performance to generate statistically and commercially meaningful insights Apply hypothesis-led testing and experimentation, particularly in low-volume or constrained or regulated data environments Translate complex performance data into clear recommendations for senior stakeholders Cross-Functional Collaboration Work closely with creative, brand, UX, analytics, product and clinical teams to develop compliant, platform-appropriate creative assets Provide detailed creative briefs grounded in performance data and regulatory constraints Support integrated campaign planning across multiple marketing and business functions Act as a subject-matter expert for paid social performance marketing within a regulated healthcare environment Multi-Channel & International Support Contribute to wider paid media strategy beyond social channels, including support for Paid Search and other performance channels Support campaign execution and optimisation across additional geographic markets where required Assist in demand forecasting, capacity planning and channel mix optimisation What do you need? Minimum 7 years’ professional experience in paid digital performance marketing Demonstrable experience managing paid social campaigns at scale across Meta, TikTok and/or Reddit Proven experience operating within regulated or restricted advertising environments (e.g. healthcare, pharmaceuticals, financial services) Advanced analytical skills with experience interpreting performance data, attribution and conversion funnels Strong technical understanding of paid media tracking, analytics and campaign architecture Ability to work independently, manage complex workloads and deliver against commercial objectives Excellent written and verbal communication skills Desirable Experience in healthcare, telemedicine or regulated consumer services Familiarity with GA4, consent-led tracking environments and attribution modelling Experience supporting multi-country or international paid media programmes Exposure to Paid Search or broader performance marketing channels What we offer: Generous Leave : 25 days holiday (rising to 27 after year one and 30 after year two) 8 bank holidays Pension Matching : Up to 5% employer matching contributions Flexibility and Wellness : Work-from-home options, cycle-to-work scheme, and more Growth Opportunities : Collaborate across teams and represent Montu at events, with support to grow your skills and impact Enhanced Maternity & Paternity Leave About Us Montu UK is a leading digital health company specialising in cannabis-based medicines (CBPM), dedicated to improving patient access to safe and effective treatments. Our mission is to transform lives by combining innovative technology with high-quality clinical care, ensuring patients receive the support they need at every step of their journey. As a fast-growing organisation, we offer a collaborative and supportive environment where talented people can develop their careers while contributing to meaningful change in healthcare. At Montu UK, your work has a direct impact on improving patients’ lives and expanding access to modern medical treatments.