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Pre-cruise optimisation executive (cro executive)

Eastleigh (Hampshire)
Holland America Line Inc
Posted: 9 April
Offer description

Pre-Cruise Optimisation (CRO) Executive to bring fresh insights and expertise to our technology department. This pivotal role will involve:


Responsibilities

* Supporting delivery of the CRO, personalisation & UX roadmap for Pre-Cruise, working closely with the wider UX/digital team and Senior Executives, CRO.
* Co-ordinating and supporting A/B and personalisation tests (briefing into the CRO agency, ensuring builds meet style/brief requirements, and supporting deployment).
* Conducting regular CRO and UX audits, including reviewing user journeys/conversion paths and using on-site feedback/survey insights to inform improvements.
* Supporting day-to-day performance reporting and optimisation activity, including using digital analytics to identify opportunities/issues and contributing to ecommerce optimisation and trading performance.


What Youll Bring

* A/B Testing & Personalisation – supporting/co-ordinating testing and personalisation across the pre-cruise digital estate.
* Conversion Rate Optimisation (CRO) / Optimisation Tools – utilising optimisation tools and supporting conversion-driving activity and ecommerce optimisation.
* Digital Analytics & Insight – interpreting analytics into actionable insight to identify issues and opportunities.
* UX & Guest Feedback Tools / Auditing – auditing journeys and using guest feedback tools (e.g., Mouseflow & Usabilla/GetFeedback) to maintain standards and improve UX.


About You: The Ideal Candidate

* Speaks up – Speaks the truth, shares ideas and raises concerns
* Respects & Protects – Respects different perspectives and follows procedures to protect others, the environment and safeguard CUK’s reputation
* Improves – Works together with others and keeps up to date with rules and protocols
* Communicates – Is open, trustworthy and speaks honestly and with clarity


Why Join Us?

* Employee Discounted Cruising plus Friends and Family offers
* Annual bonus
* Minimum 25 days leave, bank holiday allowance and holiday trading scheme
* Recognition scheme with prizes and awards
* Regular office events including live entertainment, lifestyle events and charity partner fundraisers
* Extensive learning and development opportunities
* Employee-led networks
* Employee Assistance and Wellbeing programmes
* Company paid Health Cash Plan and health assessment
* In-house Occupational Health help and access to digital GP
* Life Assurance
* Parental and adoption leave
* Employee Shares Plan
* Electric Car and Cycle to Work schemes
* Onsite restaurant offering range of healthy cooked and grab and go meals
* Discounted retail and leisure via discounts portal
* Contributory Defined Contribution Pension scheme
* A friendly welcome with help settling in


Recruitment Journey

For more information on your recruitment journey, please visit our Candidate Journey Map.

#LI-Hybrid
#CUK
#Job Functions: Marketing; Other
#LI-BA1


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