Area Sales Manager Industrial / Engineering Components
Established UK Manufacturer | Strong Existing Account Base | Excellent Staff Retention
Area: North West: Cheshire, Clwyd, Cumbria, Flintshire, Gwynedd, Isle of Man, Lancashire, Manchester, Merseyside
The Role of Area Sales Manager
* Responsible for managing a portfolio of approximately 400 accounts across a defined territory
* Selling industrial / engineering components into a mix of end users and trade partners
* 50% of your time focused on OEM customers
* 50% managing and growing relationships with established distributors and re-sellers (e.g. Eriks, Key Industrial, BSL, etc.)
* Engaging with a variety of stakeholders including Production Managers, Engineers, and Buyers
* 75% of your focus will be on existing business developing current accounts and converting warm inbound enquiries
* Tasked with growing an area currently generating circa £800K turnover
* Supported by an internal team for quotes, lead generation, and customer service
* Full autonomy to manage your diary and develop your area with the backing of a respected brand (2/3 days field / 2/3 days WFH)
About the Company hiring an Area Sales Manager
Our client is a well-established UK manufacturer of industrial /engineering components, with over 50 years of heritage, known for delivering high-quality engineered solutions across a broad range of industries both domestically and internationally. With a reputation built on service, reliability, and innovation, the business continues to experience strong growth and customer loyalty.
As an employer, they offer a stable and supportive environment where employees are genuinely valued. Staff retention is exceptionally high, with many team members having built long-term careers within the business, reflecting a culture that rewards dedication and promotes from within.
This is a company that empowers its sales team, offering autonomy, ongoing training, and the backing of a trusted brand. Area Sales Managers benefit from clear career progression opportunities, a collaborative leadership team, and a culture that encourages ownership and long-term success.
The Candidate for the Area Sales Manager role
* Proven background in B2B sales, ideally with an industrial or engineering bias
* A practical thinker with a solutions-led approach to customer needs
* Strong and stable sales track record consistent performance and territory development
* Dynamic, self-motivated, and able to work independently while being a team player
* Confident in managing a varied customer base and building long-term relationships
The Package on offer for the Area Sales Manager
* Basic salary up to £40,000 (dependent on experience)
* Uncapped quarterly bonus realistic earnings of £5,000 £6,000+ per year
* Additional 10% of salary bonus for achieving a stretch target
* 25 days holiday plus bank holidays
* Company pension scheme
* Hybrid company car or car allowance
* Laptop, phone, and full business expenses covered
Ref CPJ1750