Salary: £40,000 - 70,000 per year Requirements: Experience with a CRM IT system or a strong IT Application background with ambition to become specialised in CRM. Hands-on configuration of workflows, forms, user access, and integrations. Experience or exposure working with communications platforms such as WhatsApp for Business, SMS gateways, or embedded chat tools. Confident managing roadmaps, product backlogs, and stakeholder communication. Strong grasp of API-based system integrations and data handling principles. Excellent stakeholder management and cross-team collaboration skills. Ability to balance short-term fixes with long-term scalability and improvement. Background in B2B services, automotive aftermarket, or multi-brand retail networks (desirable). Experience or exposure to HaloCRM is advantageous. Experience working with product catalogues, ticketing tools, or customer loyalty systems (desirable). Familiarity with Agile delivery and product lifecycle best practices (desirable). Understanding of affiliate or franchise business models (desirable). Pragmatic and delivery focused. Strong communicator who can translate business challenges into technical change. Curious mindset with a passion for problem-solving and continuous improvement. Resilient and comfortable navigating ambiguity and legacy systems. Ability to manage your own priorities and time allocation daily to balance immediate high priorities and long-term change delivery. Responsibilities: Lead the roadmap for AAGs CRM and integrations across multiple business units and user groups. Define and drive rationalisation of legacy CRM systems into a single HaloCRM platform. Engage stakeholders across Garage Networks, Affiliate Services, Sales, and Operations to gather requirements and prioritise enhancements. Translate business needs into backlog items, managing delivery and adoption across a cross-functional team. Configure HaloCRM workflows, screens, automations, and integrations. Manage user access, permissions, roles, and security settings in line with best practice. Implement communication workflows using WhatsApp, ticketing, or other integrated channels. Maintain detailed documentation of data models, permissions, and business rules. Design and manage integrations with other core platforms (e.g. ERP, eCommerce, affiliate portals). Support developers and third parties with API documentation, test cases, and deployment coordination. Evaluate and implement low-code/no-code tools where appropriate for operational automation. Champion structured change processes to minimise disruption and ensure alignment with business needs. Conduct training, provide user support, and drive adoption through comms and engagement initiatives. Co-ordinate focus groups to capture feedback and plan the rollout of new processes and system functionality to UAT delegates. Act as subject matter expert (SME) for all things CRM related to UK & Ireland. Technologies: API CRM Embedded ERP Support Network Product Owner Security More: At Alliance Automotive Group, we are a leading distributor of passenger and commercial vehicle parts across Europe, supported by a robust logistics network. We offer a hybrid work environment from our main IT offices located in Birmingham, Bradford, or Rotherham, with the possibility of travel. Were looking for a hands-on CRM Product Owner to lead and optimise our HaloCRM environment and its integrations, engaging closely with various stakeholders to drive our customer engagement initiatives. Join us to shape a critical platform in a dynamic environment with strong benefits and opportunities for impact. last updated 51 week of 2025