Workplace: ITV White City, London
Role Overview
Since its creation in 2019, AdVentures has developed to become ITV’s ‘commercial incubator’ for startup and scale-up businesses.
Whether a brand is testing TV advertising for the first time via our Ignite programme, scaling up with a media for equity partnership via our Invest fund, or simply looking to use television to grow in the most effective way, the strategy-led approach applied by the AdVentures team remains consistent.
Reporting into the AdVentures Business Controller, and working closely with the AdVentures Business Managers, the AdVentures Business Executive will help the team ensure we are delivering the maximum level of support to our partners at every stage of their journey with us.
Quite simply, we play a key part in ITV’s drive towards moving from being seen merely as a ‘media owner’, to being seen as a ‘business partner’.
Day to day responsibilities
Practically, the responsibilities for this role break down into four ‘buckets’
1. Internal Management of AdVentures partner activity
- Establishing and maintaining a strong (and influential) working relationship with the ITV internal sales team. Helping them to increase their understanding of how the AdVentures brand/team is positioned within the overall ITV plc SME strategy, and therefore support the specific partner KPIs for each campaign.
- Pro-actively monitoring the AdVentures portfolio on Kronos and other ATS systems throughout each week. Staying close to the internal sales team to ensure campaigns are implemented as planned.
- Regular contact with the other ITV teams that play a crucial role in helping us deliver results for our partners: Including traffic for all copy queries, finance for invoicing and credit insurance, and creative production for asset editing and Clearcast approval.
- Develop a strong relationship with the AdVentures partners themselves. Ensuring they are kept updated, and receive support from ITV at every stage of their journey.
2. A general knowledge of ITV Commercial’s position within the wider market
- Being familiar with the ITV linear transmission footprint, and the general trends in cost differential between regions.
- Displaying an understanding of the linear trading audiences that we offer, and the general cost differential between them.
- Continuing to develop knowledge of the digital landscape, and the various products and targeting levels that ITV can offer partners (ITVX, YouTube sales, AdLabs)
3. Assisting with campaign builds/planning
- Being familiar with the formulas for costing linear campaigns (work back to a cost per thousand, establish a required spend level or TVR count etc.)
- An ability to confidently explain the definition of core ‘trading’ terms (eg TVR, Impact, Coverage, Frequency)
- Forecasting estimated video on demand impressions for a target audience in a future month (using internal availability guide/liaising with operations team)
- Costing video on demand campaigns
- Developing knowledge of systems such as TechEdge K2, AdIntel and Salesforce - enabling us to build optimal campaign plans and research the market.
4. Collaborating with the wider team to identify opportunities, and developing our approach to them
- Creating a close working relationship with the New Business Managers in our wider team, enabling knowledge and insights to be shared.
- Utilising the tools we have access to (ALF, AdIntel etc.), to identify new partner opportunities and category trends.
- Working closely with the New Business Managers to ensure that ITV web leads are reviewed and directed to the most appropriate part of the team, based on their needs.
- Regularly communicating with the AdVentures Business Managers and Controller to discuss any potential targets, and the best approach for us to take.
- As the role progresses and all elements of this job specification are being performed competently, the role will develop to begin taking the lead on selected AdVentures partner business.
Skills you’ll need (minimum criteria)
1. The ability to confidently explain the definitions of common TV advertising terminology
2. Effective communicator - both internally and externally
3. Excellent relationship builder - able to work collaboratively with a wide variety of internal and external stakeholders, earn their trust quickly and establish personal credibility
4. A positive energy, and resilient ‘startup’ mindset
5. A proactive approach to each working day
Other things we’re looking for (key criteria)
6. A general understanding of the startup ecosystem, and the challenges early stage businesses face
7. Basic knowledge of digital marketing (Google/social etc.) and therefore TV’s place in the wider landscape.
8. Basic knowledge of TV attribution models (such as TV Squared, Adalyser)