Overview
Mercia Group, part of Wilmington plc, are looking for a proactive and creative Digital Marketing Executive ready to take the next step in their marketing career. This is an exciting opportunity to develop your skills in content creation and email marketing, working on high-quality, data-driven campaigns that support client engagement, lead generation, and retention. The role is hybrid, with office-based work in Leicester (LE19 1SU), and is offered on a permanent, part-time basis (four days per week, 30 hours) with a salary up to £23,200 DOE plus excellent benefits.
Mercia Group is part of Wilmington plc and celebrates individuality while fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under the interview guarantee scheme, please use the contact details provided once you have clicked apply.
Find guidance on how to apply on Wilmington plc’s career site after you start your application.
Responsibilities
* Content Marketing
o Develop and maintain a content calendar aligned with campaign priorities and business goals.
o Produce thought leadership articles, blogs, and educational content optimised for SEO to increase visibility and engagement.
o Create impactful case studies and whitepapers to support lead generation and demonstrate Mercia's value to clients.
o Collaborate with subject matter experts to develop authoritative, industry-relevant content.
o Ensure brand tone of voice and messaging are consistent across all written content.
* Email Marketing
o Plan, create, and execute integrated email campaigns across various customer segments.
o Develop and manage lifecycle workflows to support onboarding, retention, cross-sell, and upsell initiatives.
o Leverage data-driven insights to segment audiences and deliver personalised email communications.
o Monitor and report on key performance metrics (open rates, click-through rates, conversions) and make recommendations to improve future campaigns.
o Conduct A/B testing on subject lines, content, and design to maximise campaign effectiveness.
* Collaboration and Stakeholder Management
o Work closely with the marketing team to align content and email activity with overall marketing plans.
o Collaborate with sales and other departments to ensure marketing activity supports lead generation and customer engagement objectives.
o Support internal communications initiatives to engage employees and align them with Mercia's brand strategy.
What We’re Looking For
To be successful in this role, you must have:
* Previous experience in a marketing role (B2B, B2C, or marketing agency background welcome).
* A strong interest in content creation and email marketing.
* Excellent written communication skills with the ability to produce engaging, audience-focused copy.
* Good organisational skills with the ability to manage multiple projects and deadlines.
* A proactive and creative approach, with the confidence to bring new ideas to the team.
To be successful in this role, it would be great if you have:
* Knowledge of SEO principles and experience creating optimised content.
* Experience using email marketing platforms (e.g., HubSpot, Mailchimp, or similar).
* Familiarity with analysing campaign performance data and applying insights to improve results.
Permission to work in the role's location by the start of employment is required.
About Us
Mercia Group, part of Wilmington plc, a leading provider of information, education, and networking services. We support accountancy firms across the UK with high-quality training, content, and resources. By joining our team, you'll be part of a forward-thinking business that values curiosity, collaboration, and continuous growth.
What You’ll Get
Hybrid working, performance-related bonus, life assurance, Vitality private healthcare, additional holiday purchase, Health Cash Plan, subsidised gym memberships, Cycle to Work scheme, discount vouchers, and access to wellbeing resources.
Apply
Click on APPLY to start your application.
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