About the company
We're the team behind digital retailer Very. Our purpose, helping families get more out of life, powers everything we do. We want our people to get more out of life too: high‑performing, ambitious individuals who make the most of every opportunity will find flexibility, great perks, and the freedom to be themselves.
About the role
The Brand Marketing team is looking for a Senior Brand Strategy & Planning Lead to supercharge our sparkle and elevate Very into a loved, household brand that is first‑choice for families.
As Senior Brand Strategy & Planning Lead, you will shape and drive Very's brand strategy, ensuring it is rooted in insight, clearly defined, and powerfully activated across every consumer touchpoint.
You will be a credible strategic voice in the business, working closely with the Head of Brand, senior marketing leadership, and agency partners to set the direction for how Very shows up in the world, while also developing and mentoring the Brand team.
Responsibilities
* Drive an insight‑led culture, owning insights and measurement frameworks to constantly improve brand and business performance.
* Lead the development of Very's brand strategy and positioning, translating business objectives into clear propositions that guide decision‑making.
* Own Very's brand guidelines, distinctive brand assets, and IP portfolio, partnering with Hello Studio and external agencies to elevate creative across the customer journey.
* Lead annual and quarterly brand planning, staying close to consumer and cultural trends, and co‑delivering campaign briefs with the Advertising team.
* Act as a brand partner across the business, managing agency relationships and presenting brand strategy to Directors and C‑suite level.
* Line‑manage and mentor a Brand Manager and Executive, fostering a collaborative and high‑performing team culture.
Qualifications
* Significant experience in a brand strategy or planning role, either client‑side or in a strategic agency environment.
* Proven success in creating and executing brand strategies with demonstrable brand and commercial impact.
* Strong track record of grounding strategy in robust insight, commissioning, interpreting, and activating research.
* Deep understanding of integrated marketing and how brand strategy translates across channels – from broadcast to digital and social.
* Ability to consistently bring a new identity to life across a complex organisation – from guidelines and governance to embedding with internal teams and external partners.
* Outstanding written and verbal communication skills, with the ability to influence and inspire at all levels.
* Experience managing agency relationships and leading briefing and development of strategic initiatives and campaigns.
* Significant experience leading and developing a team within a complex structure, fostering collaboration and innovation.
* Genuine passion for brands, culture and consumer behaviour.
* Open to frequent travel between London and Liverpool.
Benefits
* Flexible, hybrid working model
* Inclusive culture and environment
* £6,500 flexible benefits allowance
* 30 days holiday + bank holidays
* LinkedIn Learning access
* Bonus potential (performance and business‑related)
* Up to 25% discount on Very.co.uk
* Matched pension up to 6%
* Additional benefits available on our career site
Diversity, inclusion and equal opportunities
We're building a culture of everyday inclusion and welcome applications from anyone who believes they can do the job. We don't discriminate based on age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. We are a Disability Confident Committed Employer and have nine colleague networks, including DAWN and Think, helping us make Very an even more inclusive place to work.
You may require reasonable adjustments to apply, interview, or perform a role – let us know via talentacquisition@theverygroup.com and we'll support you.
#J-18808-Ljbffr