Workplace: White City, London/ Media City, Manchester/ Leeds - Hybrid
Senior Content Insights Analyst
We are seeking a Senior Content Insights Analyst to deliver insights on content performance wherever it is made available. Embedded within the content insights team, the senior analyst plays a crucial role in shaping the business’s understanding of content performance, developing and maximising the benefit of our insights and available data to monitor evolving viewer behaviours and identify opportunities in an exciting and increasingly complex media landscape.
Supported by a flexible, dynamic team with wide ranging experience in broadcast and digital platforms, you will partner with business leaders and key stakeholders to understand their challenges and identify and answer the “big questions". You will work closely with the Lead Analyst, Insight Managers, Data Scientists and Data Engineers to innovate, inform and impact decision-making. You will lead on extended projects across first party, panel based and 3rd party data which provide outcome-focused insight for the content commissioning and editorial teams. You will work proactively and collaboratively to build relationships and create recommendations that balance the requirements of your clients with ITV’s wider strategic objectives.
The team
ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our digital transformation strategy. The business faces many challenges ahead to achieve this vision: What content should we commission? Which audiences are the most commercially attractive for us? What should our marketing strategy be? How do we optimise our product to improve view through rates? How do we use VOD to offset declines to Linear? Whatever the question, the ITV Insights Group is here to lead the business to its most successful future by putting insight, powered by research and data, at the heart of every key decision.
Responsibilities:
1. Develop and embed industry leading analysis on how our viewers engage with the nation's best-loved and most-watched content, wherever they watch it (including but not limited to Broadcast, VOD, Youtube).
2. Deliver insight to stakeholders with impact, from drama commissioners and TV schedulers to digital optimisation and data product teams .
3. Incorporate knowledge of ITV and competitor content in all analysis.
4. Support the analytics lead in development of new tools and methodologies to answer business questions, capitalising on ITV’s AI and ML capabilities.
5. Establish data engineering requirements and navigate internal procedures to ensure these are prioritised effectively.
6. Promote the use of existing data tools and approaches within the content space to drive growth and value across the streaming and broadcast businesses.
7. Support the learning and development of the content insights data analyst in a mentor-style relationship.
8. Proactively develop relationships with stakeholders raising the team profile and aligning data products with decision making frameworks, enabling a culture of self-service analytics.
9. Collaborate with subject matter experts across a range of disciplines, including Insight Managers, Data Scientists, Analysts and Data stakeholders to drive projects forward.
Skills you’ll need (minimum criteria)
10. At least 3+ years experience in a data or content analysis role.
11. Confidence analysing and extracting insights from complex datasets.
12. Deep understanding of the media landscape and a love of content.
13. Strong SQL expertise, working with imperfect datasets.
14. Experience using ratings tool Advantedge, able to demonstrate in-depth knowledge of the intricacies of the tool. Raw/extract Barb data experience preferable.
15. Confidence with data visualisation and presentation tools.
16. Strong presentation and communication skills. Able to talk engagingly about content, translating data into stories.
17. Experience identifying stakeholder needs and proactively finding ways to deliver them in a complex organisation.
18. Good understanding of the full range of ITV’s programming and its place in the global media landscape.
Other things we’re looking for (key criteria)
19. Experience using python and ETL tools.
20. A keen problem solver who can demonstrate critical thinking
21. Ability to work in a collaborative and cross-functional environment
22. Excellent attention to detail and proactive in preventing errors
23. Passionate viewer of content in all its forms.
Closing date: Midnight on 3rd November 2025