Role
We are looking for an experienced Paid Media Strategist (6 Month FTC) to plan, execute, and optimise full-funnel media campaigns across social, display, and other digital channels. You will be responsible for developing channel strategies, managing campaigns day to day, and driving measurable outcomes across awareness, consideration, and conversion. This role partners closely with brand, content, and analytics teams to ensure media is fully integrated into broader marketing activity.
Key Responsibilities
Strategy & Planning
* Develop paid media strategies aligned to business goals, audience segments, and campaign objectives.
* Build integrated media plans across channels such as paid social, display, online video, and other digital formats.
* Use account and intent data (e.g. ZoomInfo, Demandbase) to shape audience definitions, targeting strategies, and ABM-style plays.
* Define clear objectives and KPIs for each campaign (e.g. reach, VTR, CTR, CPL, CAC, ROAS).
Campaign Setup & Execution
* Translate briefs into detailed media plans including budgets, channel mix, targeting, flighting, and formats.
* Own end-to-end campaign setup and management within relevant platforms (e.g. Meta, LinkedIn, Google, DV360 or similar).
* Partner with creative and campaigns teams to brief, review, and optimise assets for each channel and format.
Optimisation & Testing
* Monitor campaign performance and pacing, making data-driven optimisations to bids, budgets, audiences, and creatives.
* Design and run structured tests (e.g. audience, creative, messaging, format, landing page) to improve efficiency and impact.
* Regularly review funnel performance and recommend optimisations to improve conversion and cost efficiency.
Measurement & Reporting
* Build and maintain performance dashboards and recurring reports.
* Translate data into clear insights and recommendations for stakeholders, including non-technical audiences.
* Collaborate with analytics/attribution partners to understand incremental impact and inform budget allocation.
Collaboration & Governance
* Work closely with campaigns, content, web, and testing partners to ensure media is integrated into broader campaigns.
* Ensure all campaigns adhere to brand, privacy, and platform guidelines.
* Stay current on channel innovations, formats, and best practices, proactively surfacing new opportunities.
1. Qualifications
Must-Have
* 6+ years’ experience in paid media strategy and activation, ideally in B2B or consumer tech.
* Hands-on experience managing campaigns in at least two of: paid social (e.g. Meta, LinkedIn), display, programmatic, online video.
* Strong analytical skills and comfort working with performance metrics and dashboards (e.g. in-platform, IQL/Tableau).
* Experience managing budgets, forecasting, and reporting against KPIs.
* Excellent brief-writing and communication skills; able to work cross-functionally and manage multiple stakeholders.
2. Nice-to-Have
* Experience planning OLTV/CTV, podcast, or other audio media.
* Experience with leveraging Demandbase, Zoominfo
* Experience with incrementality testing, or advanced attribution approaches.
* Experience in HR tech, recruitment, or SaaS environments.
* Familiarity with running integrated media + content campaigns (e.g. combining paid media with webinars, content hubs, or events).
Please note we are unable to reply to any direct applications and can only accept applications from this job ad.
We work with our clients to offer exceptional Managed Services, please see our website for more details:
wearereadytalent.com