Brand Lead (Maternity Cover) / Hybrid - 3 days in London / £80,000 - £90,000 per annum
Join a leading skincare brand as Brand Lead for the UK & Ireland!
We're looking for an experienced marketing professional to take ownership of the brand strategy and activation during a maternity cover period. You'll lead a small team, manage agency partnerships, and deliver a full marketing mix to drive growth and profitability.
What you'll do:
1. Define and implement UK & Ireland brand strategy aligned with global vision.
2. Lead annual brand planning, media strategy, and trade activation.
3. Manage portfolio strategy and oversee new product development.
4. Collaborate with sales, category, and e-commerce teams to maximise ROI.
5. Analyse market performance and optimise campaigns.
What we're looking for:
6. 10+ years' FMCG marketing experience (OTC/Pharma desirable).
7. Proven success delivering commercial KPIs and leading full marketing mix.
8. Strong UK market knowledge and experience managing agencies.
9. Confident, dynamic, and entrepreneurial mindset.
Why apply?
This is your chance to lead a well-established skincare brand in a dynamic market, working with a passionate team and
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Should you require any support or assistance, please contact your local Gi Group office.
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