Join Our Team as the European ICP Strategy Manager!
Are you ready to embark on a transformational journey in data-driven brand building? As the European ICP Strategy Manager, you will play a pivotal role in reshaping how we connect with pet parents, placing their needs at the heart of our communications strategy.
Your Mission
Reporting to the EU Media/ICP Strategy Director, you will:
* Implement data-driven integrated communication strategies.
* Drive impactful market connection plans that enhance brand awareness, engagement, conversion, and loyalty.
* Collaborate with regional colleagues, brand teams, and eCom/DTC teams to deploy effective Paid & Owned media campaigns.
What You'll Bring
We’re looking for someone with a passion for the EU media landscape and a proven track record in delivering data-driven media plans across multiple countries. Your inquisitive nature will shine as you create exciting test & learn plans through our Firestarter programme.
Key Responsibilities
* Lead the PN EU ICP Process Plan: Ensure teams meet key milestones and deliver new tools to support the Integrated Communications Planning process.
* Manage Advertising Budget: Champion the in-year budgeting cycle and coordinate budget reviews with key stakeholders.
* Drive Performance and Data-Driven Strategies: Create and lead an omnichannel test and learn agenda to accelerate our media strategy.
* Develop Best-in-Class Strategies: Act as a consultant between ICP Strategy and Deployment, ensuring excellent connection plans.
* Upskill and Inspire: Share critical learnings and drive the development of strategic playbooks.
What We’re Looking For
* Degree-qualified or equivalent digital education.
* Significant experience in through-the-line media/comms planning.
* Strong knowledge of the EU media landscape and digital media buying.
* A genuine interest in data-driven marketing approaches.
* A passion for pets is a plus!
* Fluent in English.
Working Conditions
This role will be based in the EU cluster markets and will require 20% travel. You will build strong cross-functional relationships with various departments, including:
* Pet Parent Centre of Expertise
* Martech, Data Strategy & Acquisition, Programmatic, Measurement, Content, Search teams
* EU regional brand teams and local customer marketing managers
* External agencies and partners
* MGS Commercial: Media Procurement
What You Can Expect from Us
At Mars, you will:
* Work with a diverse and talented team, guided by our Five Principles.
* Join a purpose-driven company striving to build a better tomorrow.
* Receive best-in-class learning and development support from day one, including access to Mars University.
* Enjoy a competitive salary and benefits package, including a company bonus.
If you’re ready to make a difference and drive innovation in our communications strategy, we want to hear from you!