Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers. ICS-digital, an international marketing agency including ICS-translate, also operates under the group.
Reports to:
Head of SEO
Job Purpose:
This role will be situated in the SEO team at Spotlight Sports Group and will be responsible for helping to grow the organic search traffic across the group by devising and overseeing the execution of the Technical SEO and AI Search strategies. This is a fantastic opportunity to work across multiple brands and territories in a highly competitive niche.
Accountabilities:
1. Develop and implement technical SEO strategies across our group-owned brands, aligned with business priorities and commercial KPIs.
2. Manage and coordinate technical SEO activity, including site audits, crawl budgets and site migrations. Providing technical requirements for key growth initiatives such as core web vitals and structured data.
3. Work closely with product, UX and tech teams to implement technical SEO requirements, driving measurable improvements in site visibility, organic traffic and conversions.
4. Champion our AI Search strategy and LLM readiness by optimising our products for discoverability, managing accessibility of AI crawlers, and tracking performance.
5. Integrate AI tools and agents to deliver innovative solutions and autonomy for BAU SEO activities to improve efficiency and scalability within the team.
6. Manage SEO technology platforms and account manager relationships with providers.
7. Measure and analyse the group’s technical performance, communicating strategic recommendations to relevant departments.
8. Lead, grow and develop direct reports, supporting training needs and identifying succession plans.
Experience, skills and qualifications:
9. You have substantial experience in technical SEO roles, and possess in-depth knowledge of SEO best practices for news publishers and large websites.
10. Hands-on experience with log file analysis, crawling and indexation diagnostics, core web vitals and rendering solutions.
11. Project management skills are essential, and familiarity with Agile, Scrum, or Kanban frameworks is advantageous.
12. Passionate about ‘GEO’ and competent in using AI tools to automate tasks, synthesise research and generate solutions
13. Proficiency in Google Analytics, Google Search Console, and Excel is a must.
14. Familiar with SEO tools (, SEMRush, Ahrefs, Screaming Frog, Lumar or similar).
15. Staying up-to-date with the latest SEO trends and webmaster updates is crucial.
16. Knowledge of Python and JS is a valuable asset.
17. Knowledge of sports betting and iGaming affiliate marketing in Europe and the US is desirable.
Benefits
The position will come with a competitive salary, bonus, 25 days holiday, Private Healthcare and a great pension. We also give you your birthday off. We think we have an amazing working environment and culture and hope you will do too.
We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year, as well as the opportunity to buy 5 additional days per year and you can be flexible about when you use your public holidays.
We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.
You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner, Autism in Racing.