Job Title: Customer Relations Manager AnalystLocation: Stratford-upon-Avon
Working Pattern: Full-time, office-based (Monday to Friday)
Contract Type: Permanent
Role OverviewThe Customer Relations Manager Analyst will play a key role in providing CRM analysis, reporting, and insight to support effective decision-making across the Group.Working closely with sales, marketing, and wider business stakeholders, the role will focus on analysing customer and sales data, producing targeted CRM outputs, and ensuring accurate customer allocation and coverage. This position is critical in enabling sales focus, strengthening customer relationships, and supporting overall commercial objectives.
Key Duties, Accountabilities and ResponsibilitiesCRM Management
* Generate and maintain targeted customer lists to support CRM activity, based on a clear overview of sales opportunities and priorities.
* Ensure CRM data is accurate, relevant, and aligned to business needs.
Analysis & Reporting
* Analyse sales and customer trends to identify insights that support marketing and sales focus.
* Produce regular and ad-hoc reports to inform decision-making across the Group.
* Highlight opportunities, risks, and patterns within customer data.
Top 100 Customers
1. Work collaboratively with sales colleagues to build and maintain a comprehensive record of the organisation's Top 100 customers.
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