Tagging & Optimisation Manager
London (Hybrid - 3 days in office) | Permanent £80-85k base + 20% bonus (c.£110k+ total comp)
Overview
A leading global fintech is reshaping how it measures, personalises and scales its marketing, and they need someone to own the tagging, optimisation and attribution layer that underpins all of it. Newly defined role inside an established Marketing Tech team, with a wider function built out of people from digital-first organisations. Performance-led, not a traditional financial services environment.
The Role
You'll own the tagging and optimisation stack end-to-end, from the data layer up through GA4, GTM and server-side, into attribution, experimentation and the reporting layer the business actually uses. You'll be the person performance, growth, SEO and CRM teams come to when they need data they can trust and a measurement model they can actually optimise against. You'll work alongside an existing MarTech Delivery Lead.
Typical work:
1. Owning the tagging stack across GA4, GTM, server-side tagging and conversion APIs
2. Designing and maintaining the data layer across web, app and server-side
3. Leading attribution and multi-touch attribution modelling
4. Driving optimisation, experimentation and conversion improvements off the back of the data
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