Job Description
SEO Manager
Salary up to 40k + additional benefits
Ashford (Hybrid) 1 day p/w
We have an exciting opportunity for an SEO Manager to join our Digital Marketing team to lead and implement SEO strategies and execution across the Sysco GB business, with a focus on increasing organic traffic, expanding SEO coverage and driving new business growth. You will play a critical role in reducing reliance on external agencies and embedding SEO best practices across internal teams.
What you’ll be doing:
* Develop and own the SEO strategy for Brakes Catering Equipment and Kent Frozen Foods, with scope to support additional businesses as needed.
* Manage the external SEO agency to ensure effective delivery of SEO activity for Brakes and Country Choice, ensuring alignment with internal strategy, brand tone, and commercial objectives.
* Conduct regular keyword research and competitor analysis to inform content and technical SEO improvements.
* Collaborate with content, digital, and ecommerce teams to deliver on-page SEO recommendations that improve visibility and rankings.
* Own technical SEO audits and implement fixes in collaboration with development teams.
* Report on SEO performance using tools such as Google Analytics, Google Search Console, and SEMrush or equivalent.
* Identify and deliver scalable SEO processes and improvements to support business growth.
* Build and maintain an SEO roadmap to track progress and align with broader marketing goals.
* Provide SEO training and guidance to internal stakeholders to increase capability across the business.
* Act as the subject matter expert for all SEO-related activities
What we are looking for:
* Proven, hands on experience in an SEO role ideally with exposure to multiple accounts
* Proven track record of driving growth
* Strong understanding of all key SEO pillars: technical, on-page, and off-page.
* Hands-on experience with leading SEO tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and others.
* Ability to manage multiple SEO workstreams, prioritising tasks and delivering results within defined timelines.
* Strong data analysis skills with the ability to derive insights from SEO metrics and present them to non-technical stakeholders.
* Comfortable working independently while aligning with wider digital and content strategies.