Senior Manager, Martech - Luxury Retail Brand
📍 New Bond Street (2 days in-office) | 💰 Up to £80,000 | 🏖 25 days holiday + AXA medical + pension
A global luxury lifestyle brand is making major investments in customer experience, data and technology - and they're looking for a Senior Manager, Martech to join the team at a pivotal point in their transformation.
The role
This is a standalone position sitting across four core insight and customer experience functions, giving you a wide scope to collaborate with CRM, Planning, Customer Insights, and Data Strategy teams. You'll be the go-to person for Martech - leading strategic projects across infrastructure, data management, segmentation, and campaign enablement.
Key projects include:
* Supporting a major CDP migration to Zeta (from Salesforce) - mapping, testing, validating and improving customer data
* Helping roll out a new clientelling platform to support personalised, VIP-level customer experiences
* Evaluating and evolving the Martech stack - tools, workflows, integrations
* Defining and monitoring KPIs for data quality, campaign success, and governance
* Supporting CRM campaign migration and activation through the new CDP (which will also function as an ESP)
* Collaborating closely with senior stakeholders across marketing, tech and data
Who they're looking for
* 4-5 years+ Martech experience, ideally in a retail or consumer-facing environment
* Proven experience in CRM and Martech migrations (tools, platforms, data flows, testing, UAT etc.)
* Strong stakeholder engagement skills - you'll work with marketing leads, tech teams, and exec-level stakeholders
* Hands-on project management experience - you'll be mapping out what's going where, and why
* A background across a variety of Martech tools - any mix is welcome, but CRM is a must
* Exposure to clientelling platforms or luxury/high-spend customer journeys would be a bonus