About The Role
UX Specialist
Location: Hybrid (3 days in a phs office)
Reports to: Head of Marketing & Digital
phs Group is looking for a skilled UX Specialist to improve the usability, design, and performance of our digital platforms primarily the phs Group website and the myphs customer portal. This role blends UX design with conversion rate optimisation (CRO) to deliver intuitive experiences that increase engagement and drive measurable growth.
About the Role
Youll lead end-to-end UX and CRO initiatives, working closely with internal teams including IT, Customer Services, Commercial Operations, Sales, and external agencies. Using tools such as VWO, GA4, Hotjar, and Looker Studio, youll design experiments, analyse performance, and deliver data-driven improvements across all phs websites.
Key Responsibilities
User Experience Design
* Lead UX design projects across phs websites and digital platforms.
* Conduct user research, create wireframes, prototypes, and user journeys.
* Collaborate with PPC, SEO, developers, designers, and marketing stakeholders.
Conversion Rate Optimisation
1. Own and manage the CRO programme across digital touchpoints.
2. Build and maintain a prioritised experimentation roadmap using PIE/ICE or similar.
3. Des...