Global Performance Marketing Manager
Reporting to the Director of Global Demand Generation and working in close partnership with the Senior Global Campaign Manager, you will be responsible for how we reach our Ideal Customer Profile (ICP) - translating campaign narratives and messaging into high‑performing paid media programmes that drive pipeline and closed‑won bookings.
You will define how we show up in‑market: architecting campaigns in‑platform, shaping audience segmentation, setting the testing framework, and leading the relationship with our paid media agency.
This is a specialist role operating within a sales‑led GTM motion and an ABM framework.
Key Responsibilities
- Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase - bringing deep platform expertise and a proven track record of scaling paid social to efficiently reach target accounts.
- Lead media planning and budget allocation, owning paid social budget decisions globally and using data to inform campaign architectures that reach target accounts efficiently and predictably.
- Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures.
- Lead audience segmentation, mapping the SAM into platform audiences and ensuring targeting precision across business segments and personas.
- Define creative requirements and ad formats for each channel, working with the wider DG team (Campaigns, Content, Design, Regional managers) to ensure assets are fit for purpose.
- Own the testing framework, running structured experiments across creative, audiences, and channels, and feeding performance insights back to inform future campaign strategy and messaging.
- Manage our paid media agency partnership, overseeing in‑platform execution, defining the guardrails they operate within, and driving continuous performance improvement.
- Deliver channel performance reporting, providing insights needed to assess campaign effectiveness.
- Build robust attribution and measurement, partnering with Marketing Operations to establish accurate cross‑channel attribution - connecting in‑platform performance data to commercial metrics that matter to the business.
- Collaborate with Regional Demand Generation Managers on local market strategy, audience priorities and budget allocation to ensure global campaigns land effectively.
- Proactively identify opportunities to improve campaign processes, platform performance, and testing rigour.
Skills & Qualifications
- You have a minimum of 3–4 years of solid paid media or performance marketing experience, ideally within B2B FinTech, payments, or SaaS.
- You have proven experience executing within a sales‑led go‑to‑market engine rather than self‑serve, with familiarity of ABM and enterprise buying cycles.
- You have hands‑on expertise with paid media platforms and are comfortable owning campaign architecture end‑to‑end in‑platform.
- You are analytically strong, with the ability to interpret performance data, run structured tests, and turn insights into clear recommendations for both media optimisation and creative direction.
- You have experience managing agency relationships, setting clear expectations, and holding partners accountable to performance.
- You are proficient in campaign‑related technologies including CRM, MAP, and ABM platforms.
Base salary range: £47,200 - £70,800
Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid‑point of the pay range (£47,200 - £59,000) until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.
The good stuff
- Wellbeing - stay healthy with dedicated support and medical cover
- Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period
- Adaptive Working - allows you to work flexibly, around your lifestyleEquity - all permanently employed GCs get equity to help you make a valuable contribution
- Parental leave - to suit everyone embarking on life's great adventure
- Learning Budget - lead your own development with an annual learning budget
- Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business‑wide wellness days GC Fridays
We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support.
