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Performance content executive

Newcastle Upon Tyne (Tyne and Wear)
Hello Earth
Content executive
Posted: 3h ago
Offer description

About Us: Hello Earth is a creative-first, performance-driven digital marketing agency dedicated to helping Direct-to-Consumer (DTC) brands grow with purpose. We combine bold creativity with data science to deliver market-leading performance and measurable growth for some of the most exciting names in ecommerce. We work with ambitious DTC and subscription-based brands across fashion, beauty, wellness, and FMCG, and we’re known for our ability to fuse creative and performance into campaigns that scale.


Role Overview: We are seeking a dynamic Performance Content Executive to support the agency’s performance creative initiatives. This role is all about delivering high-impact performance content for paid social platforms. The ideal candidate will have strong skills in content creation, video scripting, and editing user-generated content (UGC) as well as having an analytical approach to in-platform performance.


Responsibilities:

Performance Content & Strategy

* Develop and manage content plans that support performance creative across paid and organic social channels.
* Coordinate content plans with internal teams and paid media managers to ensure a cohesive and integrated approach.
* Script, shoot and edit engaging video content, especially user-generated style (UGC) content using software such as Capcut.
* Tailor creative output based on insights and data provided by the Paid Social and Strategy teams.
* Support the wider creative team in Identifying, sourcing, negotiating with, and managing creators, models, and/or their agents.


Community & Organic Social Support

* Collaborate on and execute organic social media strategies for both clients and the agency.
* Assist with community management, including responding to audience engagement, managing inboxes and comments, and spotting content opportunities.
* Proactively suggest ideas for improving community engagement across platforms.


Agency Marketing Support

* Support Hello Earth’s own marketing efforts across social channels, email, content, and other formats.
* Help with planning and creating content for thought leadership, case studies, team features, and B Corp messaging.
* Work closely with the operations team to elevate Hello Earth’s brand presence online.


Client Relationships & Collaboration

* Build and maintain strong relationships with clients, ensuring their goals are met through strategic content and community efforts.
* Work closely with strategists, media buyers, and internal teams to ensure cohesive campaign delivery.
* Take responsibility for assigned accounts, ensuring timelines, budgets, and deliverables are met.


KPIs:

* Quality, innovation, and timeliness of content and community management deliverables.
* Engagement growth and response times on organic social.
* Client satisfaction and performance feedback.
* Successful contribution to Hello Earth’s brand growth (metrics to be defined in collaboration with leadership).


SOPs:

* Standardised content planning, shooting, and editing processes.
* Community management response protocol and escalation system.
* Monthly planning and reporting structure for Hello Earth’s own marketing activity.


Characteristics:

* Experience with short-form video creation, scripting, and editing (CapCut, Premiere Pro).
* A creative eye and storytelling ability, particularly in a performance content context.
* A strategic mindset for both paid and organic content.
* Experience managing or assisting with online communities or social media engagement.
* Passion for socially conscious business, sustainability, and innovation.
* Collaborative spirit and confidence in client-facing situations.


Benefits & Compensation:

* Salary range: £20,000 - £30,000, depending on experience.
* Full private health insurance (following probation).
* Dental & Optical cash back (£500 & £300 respectively) (following probation).
* 41 days paid holiday (includes public holidays, 1 personal day per month + your birthday).
* Regular team events plus Summer and Winter away days.
* Remote working and flexible working hours.
* The opportunity to work with an innovative team of people with an awesome company culture (Winners, Campaign Best Places to Work 2025).

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