Principal Product Designer – (Full Stack Design)
The Product Team creates high-quality end-to-end experiences for travelers, partners, and Expedia Group. Our customer-first mindset focuses on developing products that encourage loyalty and repeat business from our travelers and partners. We partner closely with teams across Expedia Group to achieve growth and results for our customers and company.
Are you a multi-disciplinary designer who thrives at the intersection of strategy, craft, and technology?
Do you want to shape
end-to-end experiences
that help millions of people explore and enjoy the world? Are you passionate about solving complex problems,
prototyping bold ideas
, and bringing elegant, scalable solutions to life?
At
Expedia Group
, our mission is to power global travel for everyone, everywhere. Within Expedia Group, the
Experience Design (XD)
organization is a global, cross-disciplinary team uniting user experience design, content design, and research to create innovative, relevant, and cohesive experiences for travellers, partners, and agents.
We're looking for a
Principal Product Designer
who can
flex across visual, strategic, and interaction design
, and who thrives in owning
end-to-end experiences
. You'll be part of a world-class team working across brands, platforms, and devices in a collaborative, fast-paced environment.
Team Description:
As a Principal Product Designer at
,
you'll play a pivotal role in shaping world-class user experiences for one of our flagship brands. Embedded within our product and technology organization, you'll lead collaboration with cross-functional teams - including brand, marketing, and design systems - to evolve and elevate the product experience. You will set the bar for exemplary visual, strategic, and interaction design—while mentoring and inspiring others to elevate their craft and storytelling capabilities. We're looking for a unique, full-stack designer—someone who can seamlessly move from strategic problem framing to polished visual execution, and who thrives in systems thinking, prototyping, and cross-functional collaboration.
You'll bring
broad range of skills
to the table: from strategic thinking and systems design to high-fidelity visual design and
prototyping
. With a strong emphasis on design craft and a sharp eye for detail, you'll help elevate the brand across the entire user journey. By championing simplicity, innovation, and consistency, you'll shape how the brand comes to life across digital touchpoints - making it easier, more intuitive, and more enjoyable for users to book their next trip. We're exploring how AI can enhance design workflows, personalization, and experimentation. Designers with experience or interest in AI-driven tools and methods will thrive here. Expedia Group is undergoing a design renaissance—reimagining how travellers discover and book stays. Join us as we elevate the brand through thoughtful, innovative design.
In this role, you will:
Problem Definition and Product Strategy
* You will develop, drive and teach best practice for problem framing work and synthesis of customer and business insights.
* Lead the definition of customer experience vision and strategy across complex problem spaces.
* Use a range of methods to gather and synthesize insights, driving clarity in ambiguous contexts.
* Translate business goals and user needs into actionable design strategies.
Design Craft and Execution
* You will define, drive and teach exemplary visual, strategic and interaction design practice.
* Own end-to-end experiences
, from discovery and ideation to delivery and iteration.
* Champion elegant, scalable design solutions with a high-quality bar for execution.
* Create and iterate on prototypes
to explore ideas, validate concepts, and communicate intent.
Systems Thinking:
* Collaborate across disciplines to align goals and drive organizational efficiency.
* You will contribute to major evolutions of design system and capabilities at platform level focusing on flexibility, reusability, and brand consistency.
* Apply advanced concepts in modularity, progressive enhancement, and conditional logic.
Communication and Collaboration:
* Develop persuasive storytelling and communication materials to build trust and alignment, connecting vision, strategy and goals at an organizational level.
* Model effective feedback practices and mentor others in clear, concise communication.
* Partner with product, engineering, and research to co-create solutions.
Customer Centricity:
* Apply and adapt design and research processes to large, complex problem areas.
* Use qualitative and quantitative insights to inform and validate design decisions.
* Consistently advocate for user needs and deliver solutions that solve real problems.
Minimum Qualifications:
* Bachelor's degree in UX Design, Graphic Design, Visual Design or equivalent experience.
* 10+ years of experience in UX or product design, ideally in a product-driven environment.
* Strong portfolio demonstrating
a wide range of design skills
* from strategy and systems thinking to visual design polish and advanced
prototyping
.
* Proficient in tools like Figma & Adobe Creative Suite.
* Strong prototyping skills using tools like Figma or code-based approaches.
* Experienced in responsive web and mobile app design.
* Comfortable working with and contributing to design systems.
* Familiar with user research methodologies and usability testing.
* Excellent communication and collaboration skills.
* Experience in travel or e-commerce is a plus.
Preferred Qualifications:
* Knowledge of accessibility standards and inclusive design practices.
* Familiarity with front-end development technologies (HTML, CSS, JavaScript).
* Experience with data-driven design and A/B testing.
* Experience using AI to optimize workflow and process.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.