Senior brand manager

£65,000-£70,000 + Car Allowance + Bonus | Senior Brand Manager | Maidenhead | Hybrid Working

• Do you have at least 5 years' FMCG brand marketing experience?
• Have you successfully led innovation programmes and integrated marketing campaigns for consumer brands?
• Can you demonstrate responsibility for brand performance, commercial delivery, and growth?

Ready to step into a broader Senior Brand Manager role?

Are you an FMCG Brand Manager looking for greater influence across brand strategy, innovation, communications, and commercial delivery?

This is an opportunity to join a leading consumer goods business and take ownership of established brands with responsibility for driving growth, launching innovation, and delivering integrated marketing plans that make a measurable commercial impact.

You’ll suit this role if you enjoy combining strategic thinking with hands‑on execution, working closely with cross‑functional teams, and influencing decisions that shape brand performance.

The Opportunity

This Senior Brand Manager position offers broad exposure across the full marketing mix, with responsibility spanning brand strategy, portfolio management, innovation, integrated marketing, and commercial performance.

Working closely with Sales, Category, Finance, and Supply Chain teams, you’ll play a key role in identifying growth opportunities, developing innovation plans, influencing investment decisions, and delivering successful go‑to‑market execution.

For an ambitious FMCG marketer, this role provides the opportunity to broaden your scope, strengthen your commercial exposure, and take on increased responsibility within a high‑profile consumer brand environment.

The Role

Key responsibilities include:

• Developing and delivering annual brand plans and growth strategies
• Managing brand performance against revenue, profitability, and market share objectives
• Identifying opportunities through consumer, shopper, and category insights
• Leading innovation programmes including NPD, renovations, and product launches
• Building business cases for new growth opportunities and investment decisions
• Developing and executing integrated marketing campaigns across multiple channels
• Managing agency partners and evaluating campaign effectiveness
• Supporting customer activation and retail execution initiatives
• Partnering with commercial teams on pricing, promotion, and portfolio decisions
• Coaching and supporting junior team members

Essential Requirements

• Minimum 5 years’ experience in FMCG brand marketing
• Experience managing established consumer brands
• Proven track record of delivering brand growth and commercial results
• Strong experience in innovation, NPD, and product launches
• Experience developing and delivering integrated marketing campaigns
• Strong commercial awareness and understanding of growth drivers
• Experience working cross‑functionally within a complex business environment
• Degree educated

Desirable Requirements

• Previous team leadership, coaching, or mentoring experience
• Experience within highly competitive consumer goods categories
• Exposure to shopper marketing, customer marketing, or category‑led environments

Why Apply?

This role offers the chance to work across recognised consumer brands, influence key commercial decisions, and gain broad exposure across brand management, innovation, and growth strategy.

You’ll have the opportunity to make a visible impact, work alongside experienced commercial leaders, and continue developing your career within a business that values strong marketing capability and results‑driven thinking.

No sponsorship or relocation offered.

Desired Skills and Experience

Experienced FMCG marketing professional with a proven track record of delivering brand growth, innovation, and commercial performance within consumer goods businesses. Strong background in brand strategy, annual planning, integrated marketing campaigns, product innovation, portfolio management, and cross‑functional leadership.

Experience leading end‑to‑end brand management across established consumer brands, including NPD, product launches, communications planning, digital marketing, shopper marketing, retail activation, and agency management. Strong commercial acumen with responsibility for delivering growth, market share, profitability, and business performance objectives.

Skilled in consumer insight, category analysis, campaign development, stakeholder engagement, and working closely with Sales, Finance, Supply Chain, and Category teams to deliver business results. Experience operating within complex FMCG environments and managing multiple priorities across brand, innovation, and commercial agendas.

Core expertise includes brand management, FMCG marketing, innovation, new product development, integrated campaigns, digital marketing, shopper marketing, portfolio management, consumer insights, commercial strategy, P&L ownership, retail execution, agency management, and team leadership.