The ideal candidate:
* has a minimum of 2 years in FMCG marketing, trade/shopper marketing or category management.
* is ambitious, intelligent, hard-working, a fast learner and a self-starter with a can-do attitude
* is very organised
* has strong communication skills & is a confident presenter
* is analytical, proficient on Excel and has experience conducting and analysing market data
* is commercial
* is passionate about itsu and our products & want to grow with the company
* is a team player
about us:
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant'broth, rice'noodles & miso'easy to name a few…
D&I statement:
itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. non-anonymised CVs may not be reviewed.
the role:
This role manages trade/retail marketing and buyer engagement for some of itsu [grocery]'s product ranges. The role works closely with the sales team to bring the itsu brand to life in store and online.
responsibilities:
* Buyer sell-ins:
with the category team, build the NPD [new product development] presentations to attend & present at 1) Internal sell-in meetings to the sales team 2) external buyer meetings.
* Trade/retail marketing activity:
manage all trade marketing activity in store and online across Grocery Multiples, Wholesale, High Street and Convenience, in line with allocated budget [set by the Marketing Controller]. Conduct ongoing performance reviews and make recommendations for optimisation and improvement. Manage marketing-related field sales initiatives, working with sales & business development team to implement.
* Buyer engagement:
Oversee all buyer engagement [samples, food safaris, trade shows and head office sampling]. Work closely with the Marketing Executive to manage & execute.
* Trade PR:
Oversee all LinkedIn, Grocer [trade magazine] and industry award activity. Work closely with the Marketing Executive to manage & execute.
* Business reporting & consumer insight:
stay on top of industry news [with a particular focus on marketing/trade marketing and consumer behaviour]. Support Marketing Controller on consumer insight & strategic projects when required.
* Budget Management:
Manage the trade marketing & buyer engagement budget, reporting on spend to the management team monthly.
* Line Management:
Manage the Marketing Executive
what we offer:
* competitive salary
* competitive bonus scheme
* 25 days holiday + bank holidays (2 bank holidays are interchangeable for other religious holidays)
* health insurance
* company pension scheme
* hybrid working (2 days wfh)
* opportunity to work from home abroad
* 50% employee discount in itsu shops
* free itsu lunch
* discounts at major retailers
* a sizeable training budget to support your ongoing development