We are seeking a talented writer to create 2 SEO optimised blogs per month for our client's website. The ideal candidate will have experience in crafting engaging and informative content that ranks well in search engines. You should be familiar with keyword research and on-page SEO techniques to ensure our blogs attract the right audience.
Content Brief
Client: aesthetics industru
Deliverable: 2 x SEO-Optimised Blog Articles per Month
To produce 2 x SEO-optimised blog articles per month that:
Support Google search rankings
Strengthen overall website authority
Provide educational value to potential patients
Can be repurposed across EDMs, social media and Linktree
Support conversion by guiding readers toward appropriate treatments
The goal is to build long-term organic traffic
Content Direction
Each month, our team will provide:
The overarching theme/topic
The primary treatment focus (if relevant)
Any key talking points or positioning notes
Target keywords (if we have them)
The freelancer will be responsible for:
SEO research refinement (secondary keywords, long-tail variations)
Structuring the article for search optimisation
Writing in a tone that aligns with a premium, medically-led aesthetic clinic
Ensuring clarity, authority and readability
Article Types
Content will primarily fall into two categories:
Educational Content
Examples:
"What is Pico Laser and Who Is It Best For?"
"Understanding Pigmentation: Causes and Treatment Options"
"LED Therapy: How It Supports Skin Healing"
These should:
Build authority and trust
Explain treatment science in accessible language
Address common FAQs
Include clear calls-to-action (e.g. Book a consultation)
"What to Book for X" Style Content
Examples:
"What to Book for Pigmentation Before Summer"
"What to Book Before a Wedding or Event"
"Best Treatments for Dull, Tired Skin"
These should:
Be problem-solution oriented
Guide the reader toward specific treatments
Support conversion and bookings
Naturally integrate internal links to treatment pages
SEO Requirements
Each article should include:
Optimised H1, H2 and H3 structure
Target keyword placement (natural, not forced)
Meta title and meta description
Internal linking suggestions
800–1,200 words per article (unless otherwise specified)
Clear, conversion-focused CTA at the end
Content must be:
Original (no AI-plagiarism risk)
Medically appropriate and compliant
Not making exaggerated claims
Contract duration of 1 to 3 months.
Mandatory skills: Search Engine Optimization, Blog Content, Content Writing, SEO Writing, Blog Writing