Job Description
Senior Affiliates & Influencer Manager | Social-First Lifestyle Brand | Manchester | Salary up to £55k Basic
A fast-scaling, social-first lifestyle consumer brand is looking to appoint a Senior Affiliates & Influencer Manager to lead and scale its TikTok Shop affiliate strategy across the UK and US.
This is a business built natively for social commerce, with TikTok Shop already established as a major revenue driver and core growth channel. The brand operates at the top end of platform performance and offers a rare opportunity to shape how a high-impact channel evolves as the business continues to scale internationally.
The environment is fast-paced, entrepreneurial and highly collaborative, with genuine autonomy for senior hires to influence strategy, structure and long-term channel direction.
The Senior Affiliates & Influencer Manager will own TikTok Shop affiliate strategy end-to-end, with responsibility for driving performance through creator partnerships at scale.
Key responsibilities include:
* Leading and executing TikTok Shop affiliate strategy across the UK and US
* Building, managing and scaling influencer relationships through mass seeding
* Driving revenue via creator partnerships rather than paid retainers (initially)
* Optimising creator output, content quality and conversion performance at scale
* Reducing inefficiencies in PR gifting spend through improved targeting and creator selection
* Working closely with TikTok account managers and platform partners
* Supporting TikTok Shop as a primary revenue channel
* Managing and developing a junior Influencer Manager
* Helping shape the future evolution of the influencer model, including longer-term retainer partnerships
This role will suit a Senior Affiliates & Influencer Manager who is deeply embedded in the TikTok ecosystem and comfortable operating in a high-volume, performance-led environment.
The successful candidate will bring:
* Proven track record of managing TikTok Shop
* Strong native understanding of TikTok as both a content and commerce platform
* Deep knowledge in influencer marketing, mass seeding and creator relationship building
* A performance mindset, with the ability to scale output without sacrificing quality
* Experience working directly with TikTok account managers
* Confidence leading strategy while remaining close to execution
Knowledge across other social platforms is a bonus, but TikTok-native expertise is essential.
This is a standout opportunity for a Senior Affiliates & Influencer Manager to take ownership of a flagship social commerce channel within a highly credible lifestyle brand, with clear scope for impact, progression and team growth.
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