Chief Executive Officer (Growth & Brand Focused) Premium Private Home & Live-in Care | Based South of Oxford £65,000 to £75,000 + Bonus + Equity & Dividends Are you a commercially minded leader with strong marketing instincts, looking to bring your expertise into a purpose-driven sector? We’re recruiting a CEO for a respected, well-established home care business that’s now entering its next chapter — expanding into the premium private live-in care market, with a clear growth plan backed by investment and digital infrastructure. This is a unique opportunity for someone with leadership and growth experience — perhaps from a marketing, hospitality, professional services, or lifestyle brand background — who is ready to step into a top leadership role and build something meaningful. You don’t need to come from the care sector. What matters is your ability to lead, grow, and position a high-trust service brand in affluent markets. About the business Turnover: £1M+ (2024), built solely on private domiciliary care. Clients: Exclusively private, across South Oxfordshire and surrounding areas. Backing: Privately owned, with experienced board-level support and access to capital. Strategy: Expand live-in care services across the South, eventually into London’s high-net-worth market. Infrastructure: New website, external digital marketing partners, PASS system, and Xero finance...