We’re looking for a passionate and experienced Assistant Store Manager with a strong background in fashion apparel to help lead our dynamic retail team. In this role, you’ll support the Store Manager in driving overall store performance while taking ownership of the shop floor experience. You’ll lead by example — motivating the team, delivering exceptional customer service, and ensuring the store consistently reflects our brand standards through strong visual merchandising and operational excellence. What You’ll Be Responsible For: Supporting the delivery of sales targets and KPIs. Coaching, developing, and inspiring the team to perform at their best. Leading from the front to create a premium customer experience. Maintaining high visual merchandising and store presentation standards. Overseeing stock control, daily operations, and health & safety compliance. Assisting with recruitment, onboarding, and ongoing team development. What You’ll Bring: Proven experience in fashion retail management (apparel experience essential). Strong leadership skills with the ability to motivate and influence others. A hands-on, customer-first approach with strong commercial awareness. Excellent organisational skills and the ability to adapt in a fast-paced environment. A genuine passion for fashion and delivering results. If you’re ready to step into a leadership role where you can make a real impact, we’d love to hear from you.