Area Sales Manager - Kilrea - Permanent A leading supplier and manufacturer of quality tools and equipment is seeking an experienced Area Sales Manager to support continued growth across trade and retail markets. This role will focus on driving sales performance, strengthening customer relationships, and leading sales activity through a mix of hands-on selling and strategic planning to increase market share and profitability. About this role: £Competitive salary (salary to be discussed at later stage) Excellent salary package / Commission & bonus structure. Monday to Friday Company car provided Performance-related bonus/commission Permanent role What you'll be doing in this role: Develop and implement sales strategies to achieve and exceed targets Manage and grow key customer accounts (trade and retail) Identify new business opportunities and markets Lead, motivate, and support the sales team (if applicable) Monitor sales performance, margins, and stock movement Work closely with purchasing, warehouse, and accounts teams Prepare sales forecasts and regular performance reports Represent the company professionally with customers and suppliers What you'll need for this role: Previous sales management or supervisory experience Knowledge of power tools, hand tools, or industrial equipment Local market knowledge Full UK driving licence Riada Resourcing is an equal opportunities employer. Skills: Area Sales Area Sales Management Regional Sales Selling experience Selling Field Sales Field Account Management