Role: Digital Marketing Associate - (SEO & Analytics)
Salary: £28k- £35k DOE + benefits and bonus
Hours: 40 hours per week
Location: Stockton On Tees (hybrid)
This is a hands-on, data-driven role for someone who loves getting under the bonnet of digital marketing platforms and turning numbers into actionable insights. As Digital Marketing Associate – Platforms, SEO & Analytics, you will own the digital marketing tools and technology stack, drive our SEO performance, and ensure our marketing decisions are powered by robust data.
You’ll be the go-to person for SEMrush, Google Analytics, Google Ads, and our wider MarTech platforms. Whether you’re running an SEO audit, setting up a campaign in Google Ads, or building a performance dashboard, you’ll bring rigour, curiosity, and a results-oriented mindset to everything you do.
Responsibilities:
SEO & Organic Search
* Own the SEO strategy, using SEMrush as the primary tool to conduct audits, identify keyword opportunities, track rankings, and monitor competitor activity
* Perform regular on-page and technical SEO reviews and work with internal stakeholders to implement improvements
* Lead link-building and digital PR outreach strategies to grow domain authority
* Produce clear, regular SEO performance reports with actionable recommendations
Paid Digital Advertising
* Plan, launch, and optimise paid campaigns across Google Ads, LinkedIn Campaign Manager, and other relevant platforms
* Manage campaign budgets, bidding strategies, and targeting to maximise ROI
* Conduct A/B testing on ad copy, landing pages, and targeting parameters to continuously improve performance
* Report on paid campaign performance and provide clear return on investment analysis
Platform & MarTech Ownership
* Act as the day-to-day owner of the digital marketing platforms including SEMrush, Google Analytics, Google Tag Manager, and Looker Studio
* Ensure tracking and tagging infrastructure is correctly configured and maintained across the website
* Support the integration of marketing tools and platforms and identify opportunities to improve efficiency through automation or new technology
* Manage the website (CMS) from a performance and technical marketing perspective, coordinating with developers where needed
Analytics & Reporting
* Develop and maintain dashboards and KPI reports across all digital marketing channels, providing clear and actionable insights to the marketing team and wider business
* Analyse user behaviour, conversion funnels, and campaign data to identify areas for improvement
* Translate data into clear, jargon-free insights that inform content, campaign, and budget decisions
* Monitor competitor digital activity and industry benchmarks to keep our client ahead of the curve
Collaboration & Campaign Support
* Work closely with the Content & Design Associate and wider marketing team to ensure data informs creative decisions
* Partner with the sales and BI teams to align digital activity with commercial objectives
* Support the delivery of integrated marketing campaigns from a data and platforms perspective
Skills and Qualifications:
* Hands-on experience with SEMrush (or equivalent tool such as Ahrefs or Moz) – ideally including keyword research, site audits, and rank tracking
* Understanding of both on-page and technical SEO principles
* Expert knowledge of Google Analytics (GA4), Google Tag Manager, and Google Search Console
Paid Digital Advertising
* Demonstrable success managing Google Ads campaigns (Search, Display)
* Demonstrable success on LinkedIn Campaign Manager or other paid social platforms
* Ability to manage budgets and report on ROI from paid activity to SMM
Data & Analytics
* Comfortable working with data – able to interpret, visualise, and present digital marketing metrics clearly
* Experience building or contributing to performance dashboards (Looker Studio or equivalent)
* A curious, analytical mindset – always looking for the ‘why’ behind the data
* Work with BI Team to turn data into stories
* Experience with A/B testing and using results to iterate and improve