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Senior brand manager - ubley

Blagdon
Brand manager
£51,030 - £62,370 a year
Posted: 11 May
Offer description

At Yeo Valley, we’re passionate about nurturing and nourishing people and the planet by making great food the right way, forever. As Senior Brand Manager - Ubley, you will be a consumer champion and ambassador for our Ubley brand, inspiring our co-owners and galvanising support across the business. With expert knowledge of the end user operators within OOH & Independent convenience channels, your focus will be to lead the development and delivery of winning brand plans to drive incremental growth for Ubley and helping millions of consumers enjoy better dairy away from home. You will enable the successful delivery of our growth ambitions and long-term company strategy through brand management excellence, a growth mindset and a passion for food that nurtures and nourishes people and planet. Below are some of the Key Responsibilities for this role: Propose Ubley brand goals and objectives for our 5 Year Plan. Assess external and internal insights to identify brand opportunities and risks. Deliver the Ubley brand strategy and customer informed plans with a clear vision on where to play and how to win through a distinctively positioned conventional brand. Lead and write Ubley project briefs for internal and external marketing agencies including research, product development, product innovation, pack design and activation/shopper marketing. Lead NPD and EPD projects through the stage gate process from concept to launch. Lead Trade Engagement for Ubley, creating and communicating compelling trade plans in close collaboration with sales, category and activation colleagues. Measure and evaluate product performance and manage risk and opportunity. This is a full-time hybrid role working 40 hours per week (Monday - Friday). The role is based at our HQ Blagdon offices in Somerset, with the expectation of presence in the office 2-3 days a week. Sounds interesting, what do I need? Essential: A minimum of 5 years’ experience and strong track record working on FMCG brands in the UK Proven experience in brand management including strategic & tactical planning Experience in writing & delivering brand plans Experience in commissioning consumer research and writing strong agency briefs Experience introducing new insight led products to market Experience of brand activation and shopper marketing Strong communication skills (verbal and written) and the ability to build relationships Good with numbers and strong analytic skills Good understanding of the w holesale, foodservice, high street retail and convenience channels Exposure to the buying teams of major mults Thoughtful and passionate self-starter with challenger brand mindset Desirable: Some experience of brand management in the chilled category Some experience in food product development Experience of brand comms, media and activation planning Why should I join the family? We’re independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK’s major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1700 staff and produce more than 25% of the UK’s packaged yogurt. We’re sure you don’t need convincing, but there’s a whole host of benefits that we offer including: 25 days’ holiday, plus bank holidays non-contributory pension scheme annual bonus (as part of the Employee Benefit Trust, based on company performance for the year) life cover healthcare cash back plan cycle to work scheme subsidised Yeo Valley products and services preferential rates with our partners learning and development opportunities; we’re committed to ensuring all of our employees have the chance to grow Our closing dates are a guide for when the application window should close, although we may close the advert sooner if we can. So, we recommend you get your application in straight away – and don’t miss the opportunity to join us! Unfortunately, we’re not able to provide employment sponsorship to candidates at this moment in time. Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction .

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