Job Description
* Defining and executing the cluster digital and e-commerce strategy with a clear focus on performance and ROI
* End-to-end website management across Accor, Brand.com, IWS and relevant F&B websites where applicable
* Leading SEO and SEA strategy, including Google Ads and performance media
* Driving qualified traffic, conversion and revenue through owned and paid digital channels
* Ensuring clear and accurate tracking, reporting and post-campaign analysis for all digital activity
* Supporting the Marketing Executive in managing and optimising paid social media budgets
* Acting as the primary digital and e-commerce partner to the Director of Commercial, DORM and Heads of Revenue
* Ensuring all third party platforms feature relevant content
* Liaise with the Marketing Teams and Commercial team to create regular digital campaigns that drive sales
Qualifications
Essential:
* Proven experience driving website performance improvements across traffic, conversion and digital revenue
* Strong technical understanding of website ecosystems (advantage: Accor Brand.com, IWS, CMS environments), SEO, SEA and performance media
* Hands-on experience managing Google Ads, paid social and digital optimisation initiatives with clear ROI accountability
* Strong analytical capability, with experience using data, dashboards and insights to drive continuous optimisation
* Ability to operate autonomously within a specialist remit while collaborating closely with commercial, revenue and marketing and properties’ stakeholders
Desirable:
* A minimum of one to three years in a digital marketing or e-commerce role
* An understanding of luxury brands and the hospitality industry
* Experience supporting or leading website creation, redevelopment or major optimisation projects in partnership with internal and external stakeholders
Additional Information
Managed Hotels.