We are looking for a Lead Web Analyst to join our eCommerce team! This position is based from Next Head Office in Leicestershire with a competitive salary range and great benefits! The Data Team enables the department and the business to elevate understanding of customer behaviours and sales performance - what is working and what is not by articulating actionable insights from complex data. About the Role: As a Lead Web Analyst, you will act as the strategic owner for web analytics within your designated business area, driving the roadmap for how we understand on-site visitor behavior and experience. You will not only highlight profit opportunities but also lead the integration of data-driven decision-making across the department, ensuring that digital product development aligns with long-term business goals. You will oversee the interpretation of web and app online data to drive strategic direction. So what does this mean day-to-day for you as a Lead Web Analyst at NEXT, specifically? Own analytics of digital product development within eCommerce, partnering with the Online Trading, CRO, and UX teams to ensure new feature performance is measured and captured. Interrogate large-scale datasets across customer, transactional, and online sources, ensuring data integrity and sophisticated modeling. Present insights to senior leadership, translating complex business requirements and data into clear summaries and recommendations. Create clear, concise reports and dashboards that leverage big data and complex aggregations into easy to understand visualisations. Track and analyse website metrics using SQL to query Google Analytics data in Google BigQuery. Provide guidance to junior analysts, foster a culture of analytical excellence and continuous learning. About You: Essential Skills Experience extracting and manipulating data from denormalised sources using SQL, Google BigQuery and Databricks. Advanced ability to define key metrics and translate broad business goals into technical measurement briefs. Experience creating dashboards in Looker Studio, Power BI or similar. High confidence in using Google Sheets and Slides to create professional, data-driven narratives. Preferred Skills Familiarity with Web Analytics implementation and debugging methods. Experience with Google Analytics, Firebase or Adobe Analytics. Experience specifically with app data. Familiarity with session tracking and customer journey mapping. Ability to extract and manipulate data from multiple data sources. Experience working on an ecommerce site. Experience working across the retail or fashion industry.