ABOUT RIBBLE
Ribble Cycles is the UK’s leading premium bike brand with a heritage of innovation, performance, and design excellence. We engineer
and manufacture world-class bicycles in the UK, delivering cutting-edge technology and superior craftsmanship to passionate riders
globally.
ROLE OVERVIEW
We’re seeking a hands-on, commercially focused Performance Marketing Lead to cover a key role in the Digital team. This maternity cover will be responsible for the planning, execution and optimisation of all performance marketing channels, managing budgets against strict cost % targets and driving customer acquisition across markets.
The ideal candidate will be data-led and channel-savvy, with strong experience in paid search, paid social, affiliate, and email campaign delivery. You'll join during a planned handover phase and be supported by a wider digital and eCommerce team.
KEY RESPONSIBILITIES
* PPC / Paid Search: Day-to-day ownership of Google Ads and Bing — including search, shopping, and branded campaigns.
* Paid Social: Build and manage campaigns across Meta, TikTok and other relevant platforms.
* Affiliate (AWIN): Maintain and optimise affiliate performance, working with key partners and publishers.
* Email Campaign Execution: Deploy campaigns in Bloomreach; support audience segmentation, testing and basic automations.
* Weekly Reporting: Produce actionable weekly performance reports across all channels, with insight on spend, CPA, ROAS, and channel contribution.
* Budget Management: Accountable for channel budgets, ensuring spend is optimised to stay within cost % of revenue targets.
* Project Work: Support ongoing and future initiatives, including PMAX trial campaigns and potential programmatic testing.
* Cross-Functional Collaboration: Work with eComm, brand, content and trading teams to align marketing with commercial objectives.
WHAT WE’RE LOOKING FOR
* Proven experience in a performance marketing role, ideally within a DTC or high-growth eCommerce business.
* Strong hands-on knowledge of Google Ads, Meta Ads Manager, AWIN, and an ESP (ideally Bloomreach).
* Confident with budget ownership and ROI-driven decision-making.
* Highly analytical, with experience using GA4 and attribution technology for reporting and visualisation.
* Self-starter able to manage tactical work while contributing to broader strategic testing (e.g. new ad formats or tools).
* Comfortable working in a fast-paced, commercially focused environment.
WHAT YOU'LL GET
* Competitive salary (based on experience)
* Flexible hybrid working (3:2)
* Staff discount on bikes and accessories
* Chance to shape the next phase of Ribble’s paid marketing growth
HOW TO APPLY
If this sounds like the role for you we’d love to hear from you.
Please send us your CV and a short covering letter to jobs@ribblecycles.co.uk telling us why you're a great fit.