Castore exists for one single reason to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help optimise athletic performance in all conditions.
The Role
You will be responsible for developing our customer communications and retention strategy, including further delivery of email and mobile marketing plans, reporting on KPIs and building long‑term profitable relationships with our partners.
Partnered with some of the biggest teams in Football, Cricket, Rugby and Motorsport, we are on a mission to produce a consistent, market‑leading customer experience for our partners. The CRM Executive reports into the CRM Manager and works with internal functions (e‑Commerce, Social, Retail, Finance), outside agencies and partners across the business to create personalised content that engages and builds relationships with our customers.
Responsibilities
* Work closely with sporting partners and partnership teams to ensure campaigns are delivered in line with the marketing plans.
* Run the day‑to‑day management of email delivery and develop a programme of communications that deepens engagement with our international customers.
* Build, test and schedule email communications for our partner team sites.
* Develop Castore’s CRM function – design marketing strategies to retain, reward and reactivate customers at different stages of the customer lifecycle.
* Own customer data – responsible for data hygiene, standardisation, validation, and de‑duping activities, including GDPR requests.
* Partner with Trade teams to build a comprehensive view of our online customers – develop the CRM database (Klaviyo) and improve visibility of customer behaviour and targeting opportunities.
* Champion data capture throughout retail and online, ensuring best practices are met within relevant teams.
* Monitor and report on the performance of new initiatives, monthly KPIs and A/B testing to optimise communication & campaign performance.
* Work to develop scalable acquisition programmes and partnerships with a view to database growth.
* In a fast‑paced retail environment, adapt the strategic plan throughout the year in response to new opportunities and challenges.
Skills & Qualities
* Experience in online CRM marketing, within fashion and/or retail – desirable but not essential.
* Ability to work in a fast‑paced, commercial trading environment.
* Understanding of current data protection and privacy legislation.
* Excellent email marketing skills and experience with ESP tools (Klaviyo knowledge is a big bonus).
* Good knowledge of web analytics (Google Analytics).
* A self‑starter, able to manage several projects and work under pressure.
What We Offer
* Competitive salary
* Discretionary bonus scheme
* 25 days annual leave (plus bank holidays)
* Modern city centre offices in Manchester
* An opportunity to work with global sporting partners
* Office breakout space with pool tables, dart board and TVs
* A chance to build a career with a fast‑paced, high‑growth brand
* Employee assistance programme
* Generous staff discount
Location: Manchester, England, United Kingdom
#J-18808-Ljbffr