Head of Growth (GTM) 3 - 6 month FTC Hayes, London We are looking for a hands-on Head of Growth (GTM) to join The Electric Car Scheme. Reporting to the Marketing Director, this is a GTM-focused, player-coach role where you will be equally comfortable setting strategy and rolling up your sleeves to execute. Marketing sits at the centre of our GTM engine. This person will own the marketing engine that feeds our SDR team with better leads, sharper targeting and the right content and sequences to support outreach. They will work closely with RevOps to ensure everything marketing does is measurable, attributable and visible in the revenue stack. This is not a role where marketing hands off to sales. It is a role where marketing and sales operate as one joined-up motion. This is a fractional engagement initially (3-6 months) with the potential to evolve. As a UK B Corp Certified salary sacrifice specialist, The Electric Car Scheme is on a mission to make net zero the obvious choice by making electric cars and other Net Zero Benefits easy, affordable and simple for employers to offer their people. Built on best in market pricing, complete employer protection and trusted 5 star service, we are accelerating the UK towards a net zero future while creating win win win outcomes for our customers, our team and the planet. Rated 4.9 on Glassdoor and certified by Welcome to the Jungle, there has never been a more exciting time to join a fast growing, purpose driven business transforming sustainable employee benefits. Key Responsibilities Design and build our go-to-market framework, workflows and processes. Define and refine our ICP and translate it into actionable targeting across all channels. Plan and execute integrated demand generation campaigns that build awareness, drive inbound interest and fill the top of the funnel. Own the marketing programmes that keep pipeline healthy and predictable. Lead ABM strategy and execution. Build targeted programmes for priority accounts and own the full ABM funnel from awareness through to pipeline. Build a signal-based approach to outreach using first and third-party intent data to understand who is in-market and when to activate. Feed those signals directly into SDR sequencing and marketing campaign targeting. Map the full buyer journey from awareness to decision, including how we show up in AI-generated answers and zero-click environments before buyers arrive. Identify where prospects drop off and use those insights to inform GTM strategy, ABM targeting and content priorities. Own paid search and display hands-on. Manage campaigns, budgets and optimisation directly, and identify future channel expansion opportunities Work as a true partner to the SDR team. Provide them with sharper targeting, better qualified leads, signal-based triggers and the content and sequences they need to convert outreach into pipeline. Ensure the marketing function is fully visible in the revenue stack. Work with RevOps to make sure CRM workflows, attribution and reporting reflect the full GTM picture and that marketing contribution to pipeline is clear and measurable. Build the materials that help commercial and SDR teams have better conversations. Decks, one-pagers, battlecards and sequence content that reflects our positioning and supports the buyer journey. Define and own GTM KPIs, attribution modelling, dashboards and funnel conversion analysis from lead to closed. About you: Proven B2B SaaS GTM experience with a track record of driving pipeline in a small or scaling business, including long sales cycles and complex buyer journeys. Hands-on performance marketing where you manage paid search and display directly, not just oversee others. ABM strategy and execution from account selection through to pipeline. Signal-based GTM with experience using first and third-party intent data to identify and activate in-market accounts. Customer journey mapping with demonstrated impact on GTM effectiveness. CRM and RevOps fluency including the ability to work alongside SDR teams to create a joined-up motion. Strong with data including attribution modelling, funnel analysis and reporting frameworks. AI and LLM fluency as GTM tools and in understanding how zero-click and AI search behaviour is reshaping how buyers research and shortlist