BettingJobs is working with a UK focused sports betting company. They are a UKGC licensed operator who are looking for a Head of Digital / Head of Acquisition to join their team on a remote basis within the UK.
Key Responsibilities:
* Develop and execute the digital marketing and acquisition strategy for the UK market.
* Lead performance marketing across PPC, Paid Social, Programmatic, Display, SEO, and Affiliates.
* Manage and optimise the marketing budget with a strong focus on ROI, cost-per-acquisition, and lifetime value.
* Oversee the performance and output of external partners.
* Drive a rigorous test-and-learn approach across creative, landing pages, channels, and audience segments.
* Ensure all digital acquisition activity meets UKGC regulatory requirements and ASA/CAP guidelines.
* Collaborate closely with Product, CRM, Analytics, and Compliance teams to ensure a seamless customer journey and compliant acquisition environment.
* Monitor and report on campaign performance, channel attribution, and overall acquisition KPI trends.
* Identify new growth opportunities, channels, technologies, and partnerships.
Requirements:
* Proven experience leading digital or acquisition strategy for a UK-focused sports betting, iGaming, or highly regulated digital brand.
* Strong analytical mindset with hands-on experience driving performance across core digital channels.
* Deep understanding of UKGC requirements and responsible gambling marketing standards.
* Excellent stakeholder management skills, with experience overseeing agency partners.
* Data-driven, commercially focused, and comfortable owning the acquisition budget.
* A strategic thinker who’s also comfortable rolling up their sleeves when required.