About us
At IAM RoadSmart, we believe safer roads start with smarter drivers and riders. As the UK’s largest independent road safety charity, we’ve been championing better driving since 1956, empowering millions through expert coaching, advanced training, and education.
Our 68,000+ passionate members and 160 local groups are at the heart of what we do. Together, we’re on a mission: to create confident, skilled road users and make every journey safer.
Now, we’re looking for a motivated and commercially-minded Key Account Manager to help accelerate our growth and impact. If you’re ready to make a difference, we’d love to hear from you.
What you’ll do
You’ll be the driving force behind our commercial success - managing key relationships, identifying new opportunities, and ensuring every client experience is first class.
* Own your portfolio: Build and nurture strong relationships with existing accounts, maximising value through cross-sell and upsell opportunities.
* Grow the business: Proactively identify and develop new opportunities, opening doors to fresh partnerships.
* Be the face of IAM RoadSmart: Meet clients and prospects weekly, representing our brand with professionalism and passion.
* Craft winning proposals: Create tailored solutions that solve client challenges and demonstrate real ROI.
* Stay in control: Manage accurate sales forecasts and pipelines in Pipedrive CRM.
* Negotiate with confidence: Finalise contracts, SLAs, T&Cs, and KPIs that work for both sides.
* Collaborate and lead: Work closely with internal teams and partners to deliver seamless service and resolve challenges quickly.
* Be an ambassador: Represent IAM RoadSmart at industry events and networking opportunities.
What you’ll bring
You’re a natural relationship builder and problem solver - someone who thrives on meeting targets, creating value, and making a genuine difference.
* Proven sales success: 3+ years of experience exceeding targets in account management or B2B sales.
* Commercial insight: A sharp eye for opportunity and the confidence to influence key decision-makers.
* Customer focus: You care about creating positive experiences and long-term partnerships.
* Organisation and ownership: Excellent time management and self-motivation.
* Collaborative spirit: You’re a team player who helps others succeed.
* Tech-savvy: Confident with Microsoft Office and CRM systems.
* Bonus: Understanding of driver risk management and the automotive or fleet sector.
Key competencies
* Persuasive sales and negotiation skills
* Customer service excellence
* Strong communication and active listening
* Strategic thinking and problem-solving
* Planning, organisation, and follow-through
* Drive, resilience, and a proactive mindset
Why join us?
* Make a real impact on road safety across the UK
* Work with a respected, purpose-driven charity
* Be part of a collaborative and passionate team
* £40,000 per annum
* Field based role
* 22 days annual leave increasing with service
* Company pension
* Cycle to work scheme
* Health & wellbeing programme
* Life insurance
* Sick pay
At IAM RoadSmart, we celebrate diversity and are proud to be an equal opportunities employer.