C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
About the Role
The Assistant Brand Manager will assist, and where applicable, lead in developing, building and implementing the brand strategy, positioning, integrated commercial and digital plans of the brand in order to deliver it’s consumer & commercial KPIs.
Other key deliverables include supporting, and where applicable, leading budget management, brand health analysis, competitor analysis, and reviewing commercial performance of brands by working in collaboration with the relevant internal teams and external agencies.
Key Accountabilities
1. Support with the development and execution of annual brand plans and annual brand budgets, demonstrating an understanding of key consumer and commercial levers that impact brand performance.
2. Work with insights, data, key partners and monitored brand health metrics to inform brand strategy, planning and activation.
3. Identify and exploit creative and cost-effective methods of building brand presence and share of voice in a crowded market.
4. Support in building out brand propositions and support with cross-functional project delivery on NPD initiatives including product launch and channel plan build.
5. Partner with the Customer Marketing teams through activation in relevant sales channels via provision of brand messaging, identity, imagery, etc. to ensure consistency across all customer and consumer touch points.
6. Working with the Digital Marketing team, identify opportunities for innovative digital marketing with focused marketing activity to help maximise consumer reach and engagement.
7. An understanding of media landscape, the role and effectiveness of differing touchpoints for achieving different objectives and work closely with internal and external partners to deliver on these.
About you
8. Degree standard or equivalent education.
9. Minimum 2 – 3 years marketing experience.
10. Experience within FMCG desirable
11. Professionalism demonstrated in both verbal and written communication.
12. Highly creative. Thinks outside the box and looks to where the unconventional can create opportunity
13. An Interest in the alcohol / cider sector.
About Us
Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.
From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.