Project Kuiper is an initiative to launch a constellation of low Earth orbit satellites that will provide low-latency, high-speed broadband connectivity to customers and communities around the world. The Project Kuiper Marketing team is looking for a talented, results-oriented individual to lead media planning in Europe, with a strong background in media planning, budget management, and campaign measurement. This role is responsible for planning, buying, measuring, and optimising media investments across multiple channels and locales, in partnership with our media agency. The ideal candidate for this role is entrepreneurial and able to work effectively in a matrixed organization.
We are looking for someone customer obsessed and adept at building and executing effective large-scale marketing campaigns that drive awareness, consideration, and demand. This position offers an unparalleled opportunity to leverage your strategic and executional skills, as well as your cross-channel expertise inside one of the world's leading technology companies while experiencing the excitement and growth of the low Earth orbit satellite broadband revolution. This is a unique opportunity to play a key role in an exciting, fast-growing business, engaging with colleagues and stakeholders at a global, regional, and local level.
This role is located in our London, UK office.
Key job responsibilities
1. Lead the strategic planning, implementation, and measurement of integrated multi-channel campaigns designed to drive awareness, consideration, and demand for Project Kuiper.
2. Coordinate media across multiple European locales.
3. Collaborate with Marketing Intelligence teams to measure the impact of media investment and regularly report on performance up to Director level, adjusting strategically and tactically as needed.
4. Collaborate across a dynamic ecosystem of stakeholders from multiple functions (business, finance, insights and measurement, creative, and other marketing teams) at a local, regional, and global level.
5. Partner with our external media agency in support of fixed media planning and buying.
6. Manage budget with accountability for campaign return on investment (ROI).
7. Develop mechanisms for scalability across multiple marketplaces.
8. Ensure clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.
BASIC QUALIFICATIONS
* Experience in marketing or marketing research
* Experience using data and metrics to measure impact and determine improvements
* Experience using Microsoft Excel to manipulate and analyze data
* Experience presenting metrics and progress to goal to senior leadership
* Robust technical experience in planning, buying, implementing, and measuring fixed media across multiple channels for a new B2C product or service.
PREFERRED QUALIFICATIONS
* Media agency experience or in-house agency experience (planning, insights or commercials), ideally in telco.
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