Senior Brand Manager | Competitive Salary | Liverpool | 26 Days Holiday | Free Gym | Free Parking | Rapidly Expanding Business
An exciting opportunity has opened up for a Senior Brand Manager to join a fast-growing athleisure company based in the North West. This role is ideal for someone who's passionate about sports and fashion, and who thrives on shaping how a brand is seen by the world. The Senior Brand Manager will lead the team in identifying key consumer trends, driving creative campaigns, and ensuring the brand stands out in a competitive market. This is an opportunity to make a real impact within the marketing team and work alongside colleagues from different departments, reporting directly to the Marketing Lead.
Key Responsibilities In The Position of Senior Brand Manager
* Coach and mentor a high performing team
* Spearhead the development of the brand's marketing strategies to align with company goals
* Lead the execution of creative 360 campaigns, covering everything from messaging to point-of-sale materials
* Keep a close eye on industry trends and competitors to ensure the brand remains ahead of the curve
* Take full responsibility for the brand's tone of voice (TOV) and overall market positioning
* Act as the key link between the marketing team and other internal departments
* Lead the go-to-market (GTM) process and supporting new product launches
* Collaborate closely with the wider marketing team on both brand and channel campaigns
* Manage marketing reports and ensuring KPIs are achieved in line with strategic goals
What You Need to Bring:
* A degree in marketing, business, or a related field, with a focus on marketing
* A kind, empathetic and results oriented leader
* Solid understanding of marketing principles, including consumer behaviour, market research, and analytics, with at least 3-5 years of hands-on experience
* Previous experience in the sports or apparel industry is a plus
* A self-starter with a positive, can-do attitude and problem-solving mindset
* Strong communication and relationship-building skills, particularly when working cross-functionally
* Experience in running 360-degree marketing campaigns from start to finish
* Highly organised with the ability to manage several campaigns simultaneously
This Senior Brand Manager role offers the chance to make a real difference in a growing, fun and dynamic company, and play a key part in shaping the future of the brand. If you have a passion for brand marketing, are a natural leader, and want to work in an environment where creativity and strategy go hand in hand, this could be the perfect next step in your career.
Apply today to find out more!