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Field marketing manager

Reading (Berkshire)
Marketing manager
Posted: 4 July
Offer description

Description NetSuite’s Marketing Team plays a key role in driving this growth and consequently is looking for a results-oriented Field Marketing Manager for our Acceleration team. This role leads the front line of our prospect nurturing and acceleration activities and is focused on delivering opportunities, pipeline, logos and ARR. This is an excellent opportunity to make an impact in an exciting operation for a fast growing, high profile cloud technology vendor and to build a career inside one of the world’s most exciting companies. The successful candidate must come with a passion to make a difference, be commercially minded with a proven track record as a business partner to Sales and be adept across the entire marketing mix. This role will be responsible for through-funnel conversion in line with vertical and segment priorities EMEA-wide. Working as a strategic partner to Sales, this role has a critical focus on volume and velocity through-funnel. Experience in identifying, scoping and delivering allbound campaigns to nurture, accelerate and activate prospects through to logo is critical. Responsibilities Working alongside Sales stakeholders, nurture and accelerate prospect audiences in our F-TAL, C-TAL and B-TAL categories and supports Sales with the acceleration and closure of our A-TAL and Opportunity categories. Planning and Execution Plan and manage the execution of strategic allbound marketing campaigns: Using the full marketing mix and appropriate tactics by funnel stage, to build awareness, acquire new leads, accelerate them through the funnel and close as logos. Leveraging market and audience appropriate intent, insights and intelligence to scope impactful campaigns using the full marketing mix, as appropriate, to build awareness, generate new business leads and accelerate prospects through the funnel. Working with the wider EMEA Marketing team to ensure reach and amplification through available channels, as well as driving engagement & impact through Acquisition, AMO, Affiliates & Activations teams as appropriate. Optimisation Refine and optimise campaigns to maximise return on investment, with a focus on volume and velocity in lead generation and conversion through the sales funnel. Embed nurture programmes and retargeting to maximise conversion of leads. Drives a ‘digital first’ strategy (with a focus on channel & platform innovation/tooling) to drive team, process and campaign efficiencies, embedding a ‘test and refine’ culture of innovation and best-practice through our day-to-day working. Campaign Analysis and Reporting Review the performance of campaigns across all channels with marketing management & Sales Leadership as appropriate. Provides detailed analysis and commentary, makes recommendations and implement changes where necessary, to ensure campaign impact. Forecast and monitor ongoing target attainment (opps/pipeline and logos/ARR) and works with the wider Marketing team to recommend appropriate actions to achieve and exceed expectations. Stakeholder Management and Communication Owns and influences relationship with Sales Managers & Sales Reps, as well as Sales Development Managers and outbound Sales Development Reps. Develops and delivers campaign briefings/enablement and provides the necessary information and support to the relevant sales teams to ensure each campaign is a success. Works closely with Sales and Sales Development Reps to scope, plan activity, report on campaign performance and obtain feedback to optimise your efforts. Maintains appropriate levels of communication with centralized Oracle services e.g. Marcomms, Marketing Operations, Translations etc. Has a regular cadence of best practice/sharing with Field Marketing colleagues across the NetSuite organization, as well as across the wider Oracle Marketing teams in EMEA to ensure reach & amplification of field activities. Qualifications & Key Skills: Marketing qualifications (preferable) Software and technology experience is a plus. Excellent written and oral communication skills. A second European language is advantageous. Attention to detail, follow-through and deadline compliance. Must be data-driven and able to analyse and interpret data competently. Strong project management skills. Experience within a high-growth company, with an understanding of the Sales funnel Experience of working with complex teams and across multiple geographies and cultures. Responsibilities Contributes to creation of strategic marketing plan in support of Sales pipeline and revenue objectives. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Qualifications Career Level - IC2

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