Marketing Intern – Consumer Truths in Action, Based In Ajam – UAE
Location
Experience
Fresher
Roles and responsibilities
Clean label products attract strong interest—but how consumers understand, trust, and actually use them often differs from what brands assume. This internship focuses on uncovering how clean label plays out in real consumer behaviour, not just in claims. Over 3–4 months, the intern will conduct primary consumer research across UAE consumers to understand usage patterns, trade-offs, and decision triggers for existing clean label products, and translate these insights into live, insight-led communication that runs in-market.
Scope of Work
* Conduct primary research with predefined sample size of UAE consumers to understand clean label perceptions, usage contexts, and decision‑making
* Identify behavioural gaps between clean label intent (what consumers say) and usage (what they do)
* Distill 3–5 clean‑label‑specific insights relevant to existing products
* Develop 2–3 communication ideas grounded in these insights
* Implement at least one idea via social media or on‑ground activation
About iD Fresh Food
iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home‑made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high‑potential markets such as North America, Europe, Africa, Central & East Asia. At iD, we’re not just about food—we’re about nourishing lives and fostering a culture where every individual thrives.
Guided by our DNA, “Pure Food. Proud Lives,” we believe in offering an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well‑being of our team.
Job specifications
KPIs
* Completion and quality of primary research within agreed timelines
* Strength of clean‑label‑specific insights, measured by conversion into executed communication
* Performance of implemented communication against pre‑defined engagement or participation metrics
An insight-to-execution deck documenting consumer learnings, implemented communication, and performance outcomes
* Understanding clean label as a consumer belief system, not just a product claim
* Translating behavioural insight into relevant, executable marketing
* Hands‑on experience in launching and evaluating insight‑led communication
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