Bring your passion, ideas and purpose to life in a company that can truly help you achieve your full potential. Join Abbott Rapid Diagnostics - Infectious Disease business, a world leader in point-of-care testing. We are recruiting for a Commercial Activations Lead, who will play a pivotal role in strengthening how we engage with customers across the UK & Ireland, based from our Maidenhead office with c.25% travel across the region. This is a unique opportunity to shape the way we bring our commercial strategy to life - ensuring our field teams are equipped, aligned and empowered to deliver meaningful, consistent and relevant engagements across every channel. What you'll do:
Responsibilities
* As Commercial Activations Lead you will be responsible for ensuring excellence in execution of brand strategy and high-impact commercial initiatives that maximise sales performance, strengthen market presence, and support long-term growth.
* You will translate strategy into execution plans by shaping activation plans, coordinate cross-functional inputs, and ensure key success factors are achieved.
* Act as a key connector between Sales, Marketing, Market Access and cross-functional teams.
* Lead the end-to-end translation of brand, access and account strategies into locally relevant activation plans, ensuring flawless cross-functional execution across Sales, Marketing, Medical and Market Access.
* Equip field teams with compliant, high-quality materials and training.
* Drive effective sales team-led and digital engagement by leveraging Pitcher CLM insights, omnichannel analytics and customer feedback to optimise targeting and channel performance.
* Plan, coordinate and deliver exceptional execution of external events end-to-end, overseeing logistics, administration, vendor management, budget control and post-event maximisation.
* Manage compliance documentation and approval workflows, ensuring timely, audit-ready governance through Veeva PromoMats and other Abbott-owned systems.
Qualifications
* Educated to degree level with some marketing experience.
* Professional marketing and/or business management qualifications preferred but not mandatory.
* Good understanding of the healthcare landscape.
* Excellent organisation, planning and project management ability.
* Excellent verbal, written and interpersonal communication skills.
* Dynamic, proactive, business and results-focused.
* Strong analytical and data management skills, with ability to make sound commercial decisions.
* Veeva PromoMats material approval system experience (ideal but not essential).
* Creative, resilient and agile individual with a can-do attitude that can respond to changing environments and use their initiative to deliver results.
* Team player capable of motivating and influencing others.
Benefits
* As you'd expect from an innovative global health care company, we offer a competitive range of benefits to support you and your family, including excellent salaries, defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
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