Established in 1966, Nuaire is a UK-based ventilation solutions provider designing and manufacturing products for the domestic, commercial and industrial construction sectors. Operating from our state‑of‑the‑art facilities in Caerphilly with a focus on green manufacturing, we strive to deliver clean air everywhere. Nuaire has joined the Genuit Group’s Climate Management Solutions (CMS) business unit and is pursuing ambitious growth plans.
The Role
An experienced Digital Marketing Executive will develop, implement and identify opportunities to effectively grow our digital presence. The Marketing Executive will drive traffic to our website and social media pages, staying ahead of digital developments and supporting the business plan.
Responsibilities
* Manage and update the company websites using CMS platforms, ensuring content is efficient, accurate, up‑to‑date and aligned with SEO best practices, including customer product online databases.
* Monitor the digital environment in real time, adapt activities to deliver best value, optimise conversion rates and plan and implement CRO strategies to improve lead generation and on‑page performance.
* Improve website structure, loading speed and overall user experience (UX); advise on KPIs, conduct keyword research, manage content optimisation and track search rankings.
* Analyse performance and market intelligence, provide reporting as requested, prepare monthly reports on campaign performance and insights, and conduct performance analysis using tools such as Google Analytics and social media insights.
* Work closely with the Brand Sector Manager to adopt tone of voice and messaging, optimise campaigns, improve performance, reach and report on ROI.
* Manage social media engagement (Instagram, YouTube, Twitter, LinkedIn, Vimeo, Facebook), pay‑per‑click advertising and paid media, online media opportunities, plan executive digital email marketing campaigns, manage the contact database and assist with lead‑generation activities including bespoke distribution online advertising.
* Competent in image sourcing and formatting to ensure correct web design.
* Translate brand sector manager insights into appropriate web images and campaign content.
* Take ownership of URL, web headings and link names following brand sector manager data and information.
* Support the marketing team with internal communications and events.
Qualifications
* Previous experience in digital marketing management in a broad‑scope role.
* Proven track record in developing digital marketing strategy.
* Strong analytical skills and ability to interpret data to drive business performance.
* Advanced knowledge of Google Analytics, including segments and custom reports.
* Up‑to‑date knowledge of effective digital marketing tools and practices.
* Proven track record of using customer and brand insight to drive online content ideas.
* Understanding of best practice SEO, UX.
* Experience with email marketing campaigns.
* Strong understanding of SEO, Google Ads, Facebook Ads and email marketing.
* Experience with tools such as Google Analytics, Google Keyword Planner, Mailchimp.
* Strong analytical and reporting skills.
* Ability to manage multiple projects and meet deadlines.
* Confident, able to draw conclusions and recommendations based on research.
* Positive, challenging attitude.
* Good collaboration skills.
* Willing to travel.
* Willingness to take ownership.
Benefits
* 25 days holiday.
* Pension contribution matched up to 8%.
* Life assurance 3x base salary.
* Genuit share‑save scheme.
Digital Marketing Executive • Caerphilly, Wales, GB
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