Salary: Highly competitive salary and benefits package
Location: Flexible, with hybrid working available
About us
At Blue Education, our unwavering mission is to empower students on their journey to academic excellence and personal growth, guiding them toward the realisation of their dreams to attend the world's most prestigious universities.
We recognise the unique challenges that international students face, from mastering complex subjects to adapting to new cultures and educational systems. Our commitment is to provide comprehensive, personalised, and culturally sensitive tutoring services that foster confidence, competence, and global‑mindedness.
Our core values drive our mission:
Excellence: We uphold the highest standards of academic rigour and teaching excellence, helping students achieve their full potential and stand out in competitive admissions processes.
Diversity and Inclusivity: We embrace and celebrate the rich tapestry of cultures and backgrounds that international students bring, fostering an inclusive environment where every student feels valued and supported.
Individualised Approach: We understand that every student is unique, and we tailor our tutoring to their specific needs and goals, nurturing their strengths and addressing their challenges.
Global Perspective: We instil a global perspective in our students, preparing them not only for academic success but also for a life enriched by cross‑cultural understanding and collaboration.
Continuous Learning: We are committed to the continuous development of our tutors and the evolution of our teaching methods to stay at the forefront of educational excellence.
At Blue Education, we are not just tutors; we are mentors, advocates, and partners in your educational journey. Our ultimate goal is to see our students thrive academically, gain admission to the world's top universities, and go on to make meaningful contributions to society.
"Together, we'll turn dreams into achievements, one student at a time."
The Role
As the Chief Editor of New Media Content, you will be responsible for content planning and daily operations across Blue Education’s study abroad new media matrix, including WeChat Official Accounts, Red Note, and WeChat Channels, continuously enhancing brand influence and user conversion. You will respond quickly to industry trends and trending topics, produce high‑quality original content, optimise content operation processes, and support content team management to drive efficient multi‑platform operations and sustainable growth.
Responsibilities
* Responsible for content planning and daily operations across the study abroad new media matrix (WeChat Official Accounts, Red Note, WeChat Channels, etc.), ensuring efficient production of high‑quality original content.
* Closely monitor education industry trends and ensure topic planning and content output are completed within 24 hours of major trending events.
* Lead the development of standardised content workflows, optimising the full process from topic selection to content distribution, driving significant quarter‑on‑quarter growth in readership.
* Manage the content editorial team, set KPI targets, and organise weekly content brainstorming sessions.
Qualifications And Competencies
* At least 3 years of new media experience in the education industry, with strong knowledge of study abroad policies and university information across the UK, US, Australia, Canada, Hong Kong, and Singapore.
* Strong ability to create viral content; candidates with proven cases of single articles reaching 100K+ views are preferred.
* Proficient in market data analysis tools and able to independently complete competitor analysis.
* Strong ability to work under pressure, capable of managing multiple platform operations simultaneously, and adaptable to flexible working arrangements.
Compensation & Benefits
* Highly competitive salary and benefits package.
* An international team environment with a collaborative and dynamic working culture.
* Work visa sponsorship available for the UK‑based role.
If you are passionate about helping talented young people achieve their potential, we encourage you to apply for this exciting opportunity today!
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